Installing Custom-designed Fitness Rooms
in All North American Properties
|WHITE PLAINS, N.Y - Nov. 13, 2003 -- Lose the laptop and bag your Blackberry
- today's hottest travel accessories are a pair of sneakers and some sweats.
An innovative study of business travelers conducted by Lieberman Research
Worldwide for Westin Hotels & Resorts finds that working out on the
road is an excellent way to relieve stress, a powerful antidote for jet
lag and good for your image among business associates. However, many respondents
stated that hotels do not offer adequate fitness facilities for travelers.
To combat the fitness obstacles travelers often face on the road, Westin
has partnered with Reebok to introduce the "WestinWORKOUT(SM) Powered by
The survey of 300 business travelers titled "Road Runners: Working out on the Road," illustrates just how important exercise is to hotel guests. For instance:
In an effort to up the ante in the hotel-fitness arena, Westin has partnered with sports giant Reebok to develop a fitness and wellness program for travelers called WestinWORKOUT Powered by Reebok. Rolling out in all Westin hotels in North America, WestinWORKOUT includes new custom-designed fitness rooms with brand new LifeFitness and Precor strength and cardio equipment; cardio theater technology including flat screen TVs and individual viewing screens on cardio equipment; and digital music options. Each WestinWORKOUT room also features a Reebok Core Training Zone with special equipment by Reebok including Core Boards, medicine balls, stability balls, resistance bands, and a selection of integrated 20/40/60 minute workout programs created by fitness experts at Reebok University exclusively for Westin guests
In addition, the fitness experts at Reebok University have also developed an innovative in-room workout centered around Westin's renowned Heavenly Bed®. The Heavenly Bed Yoga workout is a yoga and Pilates inspired regiment that can be done literally in bed. The Heavenly Bed Workout will be available in all Westin guestrooms on the brand's custom TV channel.
"We are excited to work with Westin on such an innovative approach to fitness," said Kathy O'Connell Johnson, Reebok's vice president of women's performance marketing. "Our goal is to enhance the traveler's experience while on the road and provide them with the tools to help them stay committed to their workout routine."
Other findings from "Road Runners: Working Out on the Road" include:
Westin Hotels & Resorts, with 120 hotels and resorts in 30 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 740 properties in more than 80 countries.
Reebok International Ltd., headquartered in Canton, MA., is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport and Greg Norman brands and footwear under the Polo Ralph Lauren brand.
Westin Hotels & Resorts
|Also See:||After Testing More than 150 Showerheads, Westin Selects a Speakman Shower with Two Heads to Launch the Heavenly Bath Program / May 2001|
|New Westin Sleep Study Says That Sleeping in Hotels Isn't Always a Dream / Aug 1999|
|Hilton Hotels Test Marketing Health-Fit Rooms and Stress-Less Rooms / Nov 1998|