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to Manage the Novotel Hindley Adelaide and Re-brand As Holiday Inn |
Singapore, 21 November 2003 � InterContinental
Hotels Group (�The Group�) is set to expand its relationship with Cockpit
Hotels, following today�s announcement that the Group has been appointed
to take over management of Novotel Hindley Adelaide and re-brand it as
Holiday Inn on Hindley Adelaide in December, 2003.
�Building upon our existing relationships with owners is a core element of our global expansion strategy. Cockpit Hotels has recognised the potential of our extensive global sales and marketing resources, reservations infrastructure and membership base of our multi-brand guest loyalty program, Priority Club Rewards to boost this hotel�s existing share of business and leisure travellers to Adelaide. �This contract is also a recognition of the strength of the Holiday Inn brand, which has performed at an 18 to 20 percent premium to market in revenue and occupancy over the past twelve months � making it the best performing mid-scale hotel brand in the region. In addition, once again the Holiday Inn brand has been voted the world�s best mid-market hotel brand in the Business Traveller Asia Pacific�s 2003 readers� poll,� Mr South added. Centrally located in the city�s CBD and entertainment precinct, the 181-room hotel is within walking distance of the Adelaide Convention Centre, Rundle Mall retail district and surrounding parklands. �Holiday Inn on Hindley Adelaide�s share of both corporate and leisure visitors to Adelaide has the potential to increase significantly under the Holiday Inn brand. InterContinental Hotels Group has a proven track record in delivering superior value thanks to the strength of its brands and management systems. We look forward to seeing exceptional results in Adelaide,� said Cockpit Hotels Managing Director, Mr. Teo Kok Woon. InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)], owns, manages, leases or franchises more than 3,300 hotels and 515,000 guest rooms in nearly 100 countries and territories. |
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Contact:
InterContinental Hotels Group Joanna Ong Tel: (65) 6395 6074 Email: [email protected] www.ichotelsgroup.com |