|December 8, 2003 - TravelHero, the leading online
lodging reservation specialist and full service travel agency, recently
announced the introduction of its featured hotel program, Elite Partner,
currently offered by over 300 hotels in 165 cities worldwide.
Elite Partner is TravelHero.com’s featured hotel program that allows properties preferred placement on their respective city pages in exchange for a special discounted rate offered exclusively to TravelHero customers. The program does not operate on a net rate model, but rather on a standard 10% commission schedule, according to company officials.
Each TravelHero Elite Partner property receives a number of added benefits when it chooses to participate in the program, including priority placement at the top of the TravelHero city page, an eye-catching icon identifying the property as offering special rates, no special inventory to maintain, and inclusion in TravelHero’s Internet distribution programs. Each partner also receives six free photos of the property, an individual listing featuring detailed property description, map and photos, and worldwide exposure to over 2.5 million TravelHero users per month.
"We are big fans of Travelhero,” said Eric Barber, Director of Franchise Operations for Days Inn Canada. “This program gives our hotels first-class exposure. From a hotel perspective, it is the perfect compromise to a non-merchant scenario."
According to TravelHero CEO G. Matthew Johnson,
"Our Elite Partner hotel program provides value to our online consumers
and drives more bookings to the featured hotels. In one chain test, bookings
were up 22% over last year. We are in contract negotiations with
selected chains that will increase the number of our Elite Partners to
1,000 by the first quarter of 2004 and we plan on expanding the selection
in the near future."
|Also See||Travel Hero Launches New Online Packages Designed Exclusively for Vacationers / September 2003|
|TravelHero Acquires amusementpark.com / August 2003|
|TravelHero.com Reservations Jump Over 400% / December 2001|
|Athens, Georgia CVB Website Selects TravelHero.com for Accommodation Database and Reservations System / Dec 2001|
|TravelHero.com with Database of Over 100,000 Lodging Properties Enters Internet as Full - Service Travel Site / June 1999|
|IACVB Names TravelHero.com as the Default Booking Engine on IACVB’s Web site / July 2001|