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Small Luxury Hotels of the World Forecasting $55 million
Dollars in Global Reservations for 2003; 
Within 10% of the pre-9/11 High of $60 million
Two Thirds of Total Reservations Originate in U.S.

 NEWYORK, December 8, 2003 - Small Luxury Hotels of the World is forecasting $55 million dollars in global reservations for 2003 representing a 5% increase over 2002. 

This figure brings SLH reservations within 10% of the pre-9/11 high of $60 million. 

"We are very pleased to see our global reservations returning to pre-9/11 highs.  It is encouraging for SLH and the travel industry as a whole," commented Managing Director Brian Mills. 

More interesting SLH facts:

  • Despite post 9/11 travel fears and an economic downturn, two-thirds of all SLH guests originated from within the USA.  Next in line is 11% from within Britain and a further 10% from within the rest of Europe; 6% from the Far East and Australia and 2% from Mexico and Latin America.
  • 2/3 of trips to SLH properties were for leisure leading the average length of stay to 2.3 nights with an average rate near $300 pr/nt. 
  • SLH maintains a dedication to the travel trade as 80% of all reservations are made through travel agents.  12% are made via the Internet.
  • SLH  now comprises approximately 17,000 rooms 
  • The average size of an SLH property is around 50 rooms
  • Of the total (note: some hotels will appear in several categories)
  • 27 are located in capital cities
  • 38 are small island destinations
  • 40 are golf resorts (own course, or adjacent)
  • Over 100 are spa destinations (beauty and health specialists)
  • Over 90 are country houses (castles, chateaux etc.)
  • Around 30 are game lodges or eco/wilderness lodges
The Small Luxury Hotels of the World is an exclusive membership of over 300 independently-owned luxury hotels in more than 50 countries. 

 
Contact:

Lanny Grossman
Director of PR & Marketing
(212) 953-2064
lanny.grossman@slh.com

Also See: Small Luxury Hotels Adds 44 Hotels, Rejects 150 Applications / November 2003


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