Two Thirds of Total Reservations Originate
NEWYORK, December 8, 2003 - Small Luxury Hotels of the World is
forecasting $55 million dollars in global reservations for 2003 representing
a 5% increase over 2002.
This figure brings SLH reservations within 10% of the pre-9/11 high
of $60 million.
"We are very pleased to see our global reservations returning to pre-9/11
highs. It is encouraging for SLH and the travel industry as a whole,"
commented Managing Director Brian Mills.
More interesting SLH facts:
The Small Luxury Hotels of the World is an exclusive membership of over
300 independently-owned luxury hotels in more than 50 countries.
Despite post 9/11 travel fears and an economic downturn, two-thirds of
all SLH guests originated from within the USA. Next in line is 11%
from within Britain and a further 10% from within the rest of Europe; 6%
from the Far East and Australia and 2% from Mexico and Latin America.
2/3 of trips to SLH properties were for leisure leading the average length
of stay to 2.3 nights with an average rate near $300 pr/nt.
SLH maintains a dedication to the travel trade as 80% of all reservations
are made through travel agents. 12% are made via the Internet.
SLH now comprises approximately 17,000 rooms
The average size of an SLH property is around 50 rooms
Of the total (note: some hotels will appear in several categories)
27 are located in capital cities
38 are small island destinations
40 are golf resorts (own course, or adjacent)
Over 100 are spa destinations (beauty and health specialists)
Over 90 are country houses (castles, chateaux etc.)
Around 30 are game lodges or eco/wilderness lodges