|SCOTTSDALE, AZ -- December 11, 2003 - TravelHero,
a leading online lodging specialist and full service travel agency, announced
significant growth in its proprietary freesale hotel product, ResHero.
From 2002 to date, the percentage growth of properties using ResHero is
121% and the percentage of increase in room nights booked is 401%, demonstrating
industry acceptance and market penetration.
ResHero is TravelHero.com's freesale application
that allows lodging properties big and small to sell their inventory over
the TravelHero.com Distribution Network with no segment fees as are required
when using Global Distribution Systems. Through the ResHero system, lodging
properties have real-time capability to sell room inventory on TravelHero.com's
distribution network of over 800 websites. At all times, hoteliers have
complete control over the rates and availability.
The maintenance is real-time through an easy to use web-based interface.
When a property lists with ResHero, it is displayed
on the TravelHero.com
Distribution Network with a green checkmark next
to its name. This symbol signifies to potential guests that the property
gives instant availability and confirmation. That designation is
very important to the increasingly savvy web user.
Kelly Guinn, Director of Sales & Marketing
of the Anabella Hotel & Carousel Inn & Suites in Anaheim, CA said,
“It is a pleasure to work with ResHero and to have the ease of direct line
bookings from consumers. As an independent property, this is a feature
we must have. The room nights booked through the ResHero System have
been more than any of us thought we would receive.”
G. Matthew Johnson, TravelHero CEO expressed it
“ResHero is a no-brainer for independent properties.
It offers increased distribution at lower costs to over 2.5 million TravelHero
monthly visitors.” Johnson added that “we expect to see more properties,
especially those not currently participating in online distribution, to
use ResHero for inventory distribution. The fact that it is not a Net Rate
model also makes it very popular with hoteliers.”
Frequently Asked Questions
What is ResHero? ResHero is a revolutionary new freesale system
that allows any lodging property worldwide the ability to accept confirmed
online reservations instantly, even without a web site or computer. Through
a simple web-based interface, hotel operators worldwide can designate inventory
to the ResHero system for sale on the Internet.
How are rates controlled? You have total control of your rates
at all times. You will start by setting your weekday and weekend rack rate
for each room. You can modify the rate for every day it changes. Flexibility
means you can change your rates for any timeframe. For example, if your
rates are higher on a holiday weekend, simply designate it so. The system
is easy to use plus you can update your rates at any time.
When I designate inventory, do I lose it forever? No. Our system
is extremely flexible. You can add or remove inventory at any time.
Do I need a computer or Internet access? Yes. You can designate
inventory to be placed into the ResHero database maintained in Arizona.
This allows visitors to TravelHero.com, or any of our hundreds of partner
web sites, to search your property for availability on their travel nights.
If a reservation is made, you receive a fax confirmation of the reservation
within minutes, including the guest's name, contact information, and credit
card guarantee. At the same time, the guest is receiving an email confirmation
of the reservation they've made. You designate your own cancellation policy,
and in the event they must cancel their reservation, it is the guest's
responsibility to conform to that policy to avoid charges to their credit
Where do potential hotel guests find my property? Everywhere!
TravelHero.com and our distribution network have about 2.5 million unique
visitors every month and that number is growing.
Will my hotel be highlighted in the TravelHero.com listings?
Yes. All ResHero properties are highlighted in our city listings with a
green checkmark to the right of the property names. Visitors know that
your property gives instant availability, rates, and confirmations.
Does it work? Yes! Within hours of signing up for ResHero, many
properties have received reservations through the system. Although we can't
guarantee you will have the same results, we can show you proof positive
that instant confirmations increase sales.
What does it cost? There are no setup or monthly fees for joining
ResHero. There is a minimum 10 percent commission fee for each completed
ResHero reservation, which means we only get paid if you get results.
Over 162 million Americans are active Internet users (Nielsen) and 37 million
of them have already purchased online travel.
Internet-based reservations will triple to 15.4% by 2004 from the current
Online hotel sales will exceed $5.3 billion by the end of 2002 (PhoCusWright).
How do I sign up? Register
TravelHero, founded in 1995 and headquartered
in Scottsdale, Arizona, has grown from a one-person, grassroots operation
into a company with annual bookings in excess of $65 million. TravelHero.com
was launched in 1999 as a full-service travel site offering traditional
and expanded services to its online customers that include reservation
options not available through any other online resource. In addition,
the company has developed a technology platform that can be integrated
seamlessly into a client’s online site to provide its customers with extensive
reservation functionality. Today, TravelHero has become recognized
in the travel industry as the leader in destination marketing. For
more information, visit www.travelhero.com.