Hotel Online  Special Report


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Interactive Sites Produces Results for
The New York Palace Hotel Web Site

Scottsdale, AZ (December 2, 2003) -- When The New York Palace Hotel selected Interactive Sites to completely redesign its web site, their primary goal was to increase the level of service and functionality the site offered their guests. After just three weeks, the new site (www.newyorkpalace.com) has doubled the number of reservations the hotel receives on average in a month, and provided an invaluable tool to facilitate electronic dialogue between the hotel's Concierge staff and guests - drawing over 100 inquiries.

The new website for the 896-room hotel that defines itself as "the standard of luxury in New York" offers enhanced functionality and a new look and design that is in keeping with the brand image of the hotel. The enhanced booking capabilities make it very easy to make both room and event reservations. The new "Online Concierge" has exceeded the hotel's expectations, prompting four times as many requests for information or assistance than the hotel expected.

"We anticipate the Internet to become increasingly the communication and booking channel of choice for many of our guests and are delighted to introduce a new web site with significantly upgraded functionality," comments Director of Marketing, Doerte Lau.  "Over the next months we will enhance the site with additional components such as online amenity and merchandise purchase to make it even more functional.  On the web, www.newyorkpalace.com provides the most attractive and competitive offers for real and gracious hospitality at one of New York's finest hotels."

The New York Palace Hotel chose Interactive Sites after a long vendor search, because of their expertise and innovative solutions for the hospitality industry. The company applied that experience in making the hotel's website interactive at five different points of contact: at the point of Reservations, with the Concierge, for social events, for corporate and meeting bookings and in a general forum where guests can
contact the hotel staff and receive immediate response.

"We are extremely pleased that The New York Palace Hotel, the largest luxury hotel in Manhattan, has already experienced dramatic results from the website Interactive Sites created. The opportunity continues to allow us to showcase the functionality of our e-commerce solutions on a large but personalized and service-intensive scale," said Michael L. Waltman, President & CEO of Interactive Sites.  "Based on our long experience in the hotel industry, we understand that hotel websites must meet the business objectives of building revenues and loyalty.  The New York Palace Hotel?s site demonstrates how to incorporate e-commerce and e-marketing capabilities into the business of delivering guest service at the highest level."

Interactive Sites is the premier provider of e-commerce and e-marketing website capabilities in the lodging industry.  The Hotel Sales & Marketing Association International (HSMAI) awarded Interactive Sites more than two dozen awards for website creation since 1999.  Interactive Sites also created PlanIt Online --  the most widely used private-labeled groups & meetings online-RFP that captures qualified meeting and planner information.

Interactive Sites, Inc. (www.interactivesites.com)  is a full service Internet agency exclusively for the hospitality industry.  Interactive Sites provides web-site design and development, online groups & meetings management applications, search engine optimization and permission based e-mail marketing services.

 

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Contact:

Joanne Watkins
Director of Communications
The New York Palace Hotel
Tel: 212-303-6075; Fax; 212-303-6022
E-mail: jwatkins@nypalace.com
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Stephanie Seacord
Leading Edge
135 Piscassic Road (PO Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066
stephanieseacord@msn.com

Also See Interactive Sites To Provide Private-Label Sales Referral System to Wyndham International / March 2003
Interactive Sites to Transform The Breakers Website / Oct 2002
HubX and Interactive Sites Form Strategic Partnership / Aug 2002


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