in This Year’s Most Anticipated Hotels
|ATLANTA – Dec. 9, 2003
– Graphis International, the graphics division of the “No. 1 Hospitality
Design Firm” HBA/Hirsch Bedner Associates, unveils unique graphic programs
at hotels across the United States. Recent intriguing projects include
The Watermark Hotel & Spa, San Antonio, Texas, The Mandarin Oriental
New York, The Sanctuary at Kiawah Island, S.C., and Grande Lakes Orlando
and the Royal Pacific Hotel, Orlando, Fla.
“Graphis incorporates interior design themes and elements of a property’s architecture and character to create artful, distinctive designs that enhance and build a project’s overall identity,” said Howard Pharr, president/managing partner, HBA-Atlanta.
The Watermark Hotel and Spa
The 19th century façade facing the famed San Antonio Riverwalk at The Watermark Hotel and Spa inspired Graphis in the staff uniform and tabletop design.
“The building originally housed a saddlery company,” said Kevin Scholberg, director of graphics, Graphis International, HBA-Atlanta. “Subtle western influences such as tooled leather belts and scroll design embroidery are incorporated in the staff uniforms at The Watermark Hotel and Spa.”
Transitioning from casual during the day to more formal at night, Pesca, the hotel’s seafood restaurant, has a different tabletop setting for each mealtime. The restaurant staff don white aprons during the day and transition to black at night, setting the mood.
Mandarin Oriental New York
Located in the heart of Manhattan with dramatic views of Central Park and the New York skyline, the signage at the Mandarin Oriental New York is chic, contemporary and elegant. Signs in glass, nickel plating and stone with natural and polished finishes visually float on the walls, reflecting a “high in the sky” theme of the hotel.
“Geometric grids and ellipse motifs contrast with organic forms and materials,” said Scholberg. “The patterns also have a subtle Asian sensibility to them, reflecting the Asian influences in the Mandarin Oriental.”
The Sanctuary at Kiawah Island
Signage at The Sanctuary at Kiawah Island, SC, is simple and small-scaled to emphasize the natural setting of the hotel. With botanical motifs and indigenous colors, the signs are subtle, providing the ambiance of a 19th century beach house.
Grande Lakes Orlando
The sign system at the Grande Lakes Orlando, including
the JW Marriott Hotel and Conference Center, The Ritz-Carlton Hotel and
Conference Center, The Ritz-Carlton Spa and The Ritz-Carlton Golf Club
and Course, incorporates stone and aged metal finishes. Traditional motifs
and themes reflect the grand South Floridian architecture of the properties.
Royal Pacific Resort
At the Royal Pacific Resort on Universal Studios property in Orlando, the South Pacific theme of the hotel is complemented by signs, print graphics -- such as the menus at the five restaurants on the resort – and uniform design.
“Pacific island and 1930s travel motifs transport
guests to the by-gone Golden Age of the Royal Pacific Resort,” said Scholberg.
“To give the hotel real personality, we assisted in developing artificial
histories for a 1930s steamship cruise line and an early airline, complete
with logos, promotional posters and collateral materials.”
HBA/Hirsch Bedner Public Relations
The Zimmerman Agency
|Also See:||HBA/Hirsch Bedner Associates Designs Country’s Most Anticipated Hotels / June 2003|
|HBA Claims Top Placement on Condé Nast Traveler’s 'Gold List' and Travel + Leisure’s '500' / Feb 2003|
|HBA Wins Gold Key Award for Le Touessrok Hotel & Spa Guest Room Design / Dec 2002|
|Design Giant Hirsch Bedner Associates is Named Top Hospitality Design Firm for Fourth Consecutive Year / Nov 2002|
|HBA/Hirsch Bedner Associates Stays 'Hot' / April 2002|