India's Branding Efforts to Attract International Visitors
|ATLANTA, December 31, 2003 - Asian American Hotel Owners Association
(AAHOA) Chairman Hitesh Bhakta will lead a delegation of AAHOA leaders
to the second annual Pravasi Bharatiya Divas in New Delhi, India, from
Jan. 9-11, 2004. On Jan. 10, AAHOA will partner with the government
of India and the Federation of Indian Chambers of Commerce and Industry
(FICCI) to co-host a special session on the tourism and hospitality sector
Tourism: Branding Strategies for India.
"Evidenced by the 2003-2004 Reassurance Campaign through India's department of tourism, India is well aware of the challenges it faces in branding and the importance of reputation management in international press and markets," said Bhakta. "This campaign appears to be successful, as India is seeing consistent growth in its number of visitors over the last several months. However, it's important to continually evaluate India's audience and brand reputation. With that information, India can continue enforcing their consistent, positive image and message."
In Tourism: Branding Strategies for India, AAHOA leaders will discuss brand image and its importance to travelers:
Founded in 1989 and representing more than 8,400 members, the Asian American Hotel Owners Association (AAHOA) is a leading force in the hospitality industry and one of the most powerful Asian-American advocacy groups in the United States.
Asian American Hotel Owners Association
Phone: (404) 816-5759
|Also See:||The Asian American Hotel Owners Association Exceeds 7,000 Member Hoteliers; Began with Less than 100 Members in 1989 / July 2003|
|Empowering Women in Hospitality; The AAHOA Women’s Conference Draws 700 Asian American Women / September 2003|