| MINNEAPOLIS, MN – JULY
14, 2003 – IDeaS, the leading provider of revenue optimization solutions,
has signed an agreement with Travelodge UK to provide an automated Revenue
Management system tailored specifically to Travelodge’s unique market requirements,
strategy and business practices. The program begins with a proof-of-concept
phase in 8 lodges, designed to verify the expected financial returns to
Travelodge. Upon validation of the proof-of-concept, the parties
expect to execute an estate-wide rollout to over 230 lodges. To enable
this program, IDeaS is fully integrated with the RezView Central Reservation
System from Pegasus Solutions, which handles all of Travelodge’s reservations.
Grant Hearne, Travelodge CEO, said “The Permira Investment Fund acquired Travelodge, the UK’s best known budget hotel brand, in February 2003 and are putting in place ambitious plans. Our program with IDeaS illustrates our commitment to break new ground as we drive toward a new, higher level of performance.” Peter Halsey, Travelodge Program Leader said, “We started this project to understand whether or not a large budget sector group like ourselves could successfully and economically adopt automated revenue management. Not only did we conclude that it will work for us, but we also learned that IDeaS has the track record, technology and commitment to listen and respond creatively to our needs. This makes IDeaS an ideal long term partner.” “The Travelodge team has had razor sharp and consistent focus on exactly what they want to accomplish. They have challenged us to come up with how to meet their demanding needs and tested us at every step”, said Ed Booth, CEO of IDeaS. “Through a great deal of give and take, we both have the confidence to know that we are putting together a significant earning asset for their business.” About Travelodge UK
About IDeaS
IDeaS primary market focus is the global hospitality industry. IDeaS clients include Six Continents, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland and Gaylord Palms. Headquartered in Minneapolis, Minn., IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1.952.698.4200. |
