"By joining forces with John, SSL will be positioned to provide regionalized expertise to the association�s branding and marketing efforts in New England," stated Donal A. Dermody, President of Superior Small Lodging Association. "Our entry effectively allows us to address regional issues and prioritize our marketing efforts relevant to the needs of small lodgings there." 

"We are now in a good position to deliver a uniquely attractive value proposition to small hotels with our - Superior Small Lodging - designation, which goes to the heart of increasing marketing efficiency and enables an exceptional quality of service to guests. We intend to expand our horizons," said Dermody.

"I am very encouraged by the response of proprietors, particularly in Massachusetts, Maine, and Vermont, to our market entry promotion. An essential part of creating brand awareness is regional support. Our strategy is to create a well-organized, regionally coordinated office to differentiate distinctive small lodgings. And I do believe the message is DIFFERENTIATION - that is key. I would believe that our history and the SSL brand - denoting cleanliness, comfort and security as determined by our inspection assessment - would have true import," says Hendrie. Adds Catherine Arthur, Executive Director, "SSL has evolved into more than just a name and logo; it involves a new attitude of openness and dialogue with proprietors throughout North America."

About Ragsdale Associates, Inc.
Ragsdale Associates, Inc. is a provider of management services for the hospitality industry. Ragsdale offers integrated marketing and guest satisfaction solutions for hotel management. John Hendrie, Ragsdale Associates, Inc., P.O. Box 1088, Portsmouth, NH 03802; Email: [email protected]

About Superior Small Lodging
Superior Small Lodging offers its quality designation to eligible small lodgings with 50 rooms or less on standards of cleanliness, comfort, privacy and safety. SSL�s services include marketing support, network services, and electronic solutions. Visit http://www.superiorsmalllodging.com.