Trends in the Hotel Industry
Northern California May 2003

PKF Consulting Survey Indicates Continued
High Risks of Hotel Investing
.
Northern California Monthly Trends
Five Months Ended May, 2003
July 2003 - Results from the 2003 edition of the Hospitality Investment Survey, recently completed by PKF Consulting and the Hospitality Research Group, provide direct evidence that investors and lenders are not close to turning bullish about hotel real estate.
 
�In fact, the combination of lack-luster performance of the economy, Iraqi war, and SARS produced a setback in hotel investor confidence,� according to Scott Smith, MAI,vice president in the Atlanta office of PKF Consulting.  Hotel lenders relaxed underwriting standards slightly since the previous PKF survey in 2002.The average debt coverage ratio slipped from 1.52 to 1.47 and the loan-to-value ratio moved upward from 62.17%to 65.25% between 2002 and 2003.

�Although this trend provides a positive signal for hotel real estate lending, both measures remain in restrictive territory when compared 

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to historical evidence from the survey,� remarks Jack Corgel, Ph.D., Managing Director of the Hospitality Research Group.

Equity return requirements of investors also declined slightly, but continue to be quite high (i.e.,equity yields of approximately 20%) relative to the current low level of interest rates. Despite these apparent improvements in hotel lending and equity investment criteria, the average capitalization rate moved up in the 2003 survey to 11.24% from 10.94%in 2002 suggesting that hotel values are not on the rise.

�Yet,� as Smith points out, �owners have held on to high quality assets during this period of economic and political instability because the cash-on-cash returns well exceed those for other investments. Consequently, a sizeable proportion of the properties sold in this market are of lower quality.  The few higher quality hotels that traded recently sold at capitalization rates well below the average.� Historically, the lending and investment criteria from the PKF survey have shown how much more risky the limited-service segment is relative to full-service hotels.

�In this year�s survey, these differences all but disappeared and to some degree reversed them-selves. At the current low levels of supply growth across all segments of the industry, the construction risk of limited service lending and investment is not as great as it has been for the past decade,� says Corgel.


Northern California Trends

Northern California Market Mix
May 2003

.
San Francisco
Not Including 
San Francisco
Overall
Group 31.3% 28.2% 25.4%
Leisure 37.8% 34.0% 30.3%
Commercial 21.6% 28.5% 34.9%
Other 9.2% 9.4% 9.4%
.
Northern California Monthly Trends 
Month of May, 2003
Report of Rooms Business by Location
.
AVERAGE DAILY ROOM RATE
2003
AVERAGE DAILY ROOM RATE
2002 
AVERAGE DAILY ROOM RATE
Var
OCCUPANCY PERCENT
2003
OCCUPANCY PERCENT
2002
OCCUPANCY PERCENT
Var
SAN FRANCISCO $147.53 $152.38 -3.2% 68.1% 65.7% 3.6%
SANFRANCISCO AIRPORT 85.18 98.41 -13.4% 52.5% 58.0% -9.5%
SAN JOSE/PENINSULA 104.16 130.07 -19.9% 51.7% 59.1% -12.6%
OAKLAND/EASTBAY 97.15 116.01  -16.3% 55.4% 58.2% -4.7%
MONTEREY/CARMEL 200.95 220.99  -9.1% 68.2% 68.6% -0.5%
CENTRAL VALLEY 66.63 77.92  -14.5% 72.7% 69.5% 4.6%
SACRAMENTO 86.18 96.83  -11.0% 75.1% 76.8% -2.3%
MARIN COUNTY 125.45 131.56  -4.6% 68.3% 68.3% 0.0%
NAPA/SONOMA COUNTIES 147.73 170.84 -13.5% 67.9% 70.1% -3.1%
OTHER NORTHERN CALIFORNIA 75.58 92.48 -18.3% 63.3% 59.8% 5.8%
OVERALL AVERAGE $114.93 $131.45  -12.6% 62.7% 64.0% -1.9%


,

Northern California Monthly Trends 
Five Months Ending May, 2003
Report of Rooms Business by Location

 
AVERAGE DAILY ROOM RATE
2003
AVERAGE DAILY ROOM RATE
2002
AVERAGE DAILY ROOM RATE
Var
OCCUPANCY PERCENT
2003
OCCUPANCY PERCENT
2002
OCCUPANCY PERCENT
Var
SAN FRANCISCO $140..85 $149.13 -5.6% 61.2% 59.6% 2.7%
SANFRANCISCO AIRPORT 90.25 101.93 -11.5% 51.1% 57.6% -11.3%
SANJOSE/PENINSULA 111.37 131.38 -15.2% 54.5% 60.5% -9.8%
OAKLAND/EAST BAY 96.29 107.20 -10.2% 54.2% 58.3% -7.2%
MONTEREY/CARMEL 183.09 189.95 -3.6% 62.1% 64.7% -4.1%
CENTRAL VALLEY 64.05 66.50 -3.7% 68.8% 66.3% 3.8%
SACRAMENTO 86.58 90.26 -4.1% 69.9% 72.3% -3.4%
MARIN COUNTY 121.63 125.94 -3.4% 56.4% 60.4% -6.7%
NAPA/SONOMA COUNTIES 123.34 130.57 -5.5% 56.9% 58.8% -3.3%
OTHER NORTHERN CALIFORNIA 75.74 80.85 -6.3% 61.2% 63.5% -3.7%
OVER ALL AVERAGE $111.59 $122.45 -8.9% 59.4% 61.4% -3.3%

TRENDS is compiled and produced by PKF Consulting. Readers are advised that
PKF Consulting does not represent the data contained herein to be definitive. Neither
should the contents of this publication be construed as a recommendation of policies
or actions. Quotation and reproduction of this material are permitted with credit to
PKF Consulting,a wholly-owned subsidiary of Hospitality Asset Advisors International.

   
Contact:
PKF Consulting
425 California Street
Suite 1650
San Francisco,CA 94104
Telephone (415)421-5378
Telefax (415)956-7708
http://www.pkfonline.com


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