�Technology will continue to influence and impact the way we do business and how well we perform,� states Robert A.  Gilbert, CHME, CHA, president and CEO of HSMAI.  �Targeting a very tailored audience of sales and marketing professionals, we�ve customized this fact-finding, educational track to deliver information on industry trends, changes in the marketplace, and the direction technology is taking in order for them to plan and forecast in the context of these changes.� 

HSMAI is presenting a sales and marketing track consisting of three panel discussions, in addition to a pre-conference Sales & Marketing Executive Briefing.

Sales & Marketing Executive Briefing, Monday, June 23, 1-5pm 
Topics & Panels: Moderator: Cindy Estis Green, managing partner, The Estis Group. 

• Internet Marketing: Sal Dickinson, CHME, chief executive, Dickinson & Associates; 
• Sales Force Automation: Mark Haley, The Prism Partnership; 
• CRM and Database Marketing: Cindy Estis Green, managing partner, The Estis Group and Fran Brasseux, vice president of membership and chapter relations, HSMAI; 
• Revenue Management: Nancy Hopkins, vice president of revenue management, Marriott International. 

CRM Sales & Marketing Applications: Tuesday, June 24, 10-11:15am: 
Panel: Jens Thraenhart, online customer service, Fairmont Hotels; Bruce Small, sales force automation, Hyatt; Paul Stamoski, call center & CTI, Prime Hospitality; Chad Bustos, director of Internet/database marketing, KSL Resorts.  Moderator: Robert A.  Gilbert, CHME, CHA, president & CEO, HSMAI. 

CRM: Data Warehousing, Wednesday, June 25, 9:30-10:45am 
Panel: Scott Nowakowski, MESH; Richard Tudgay, IT manager/data warehousing, Omni Hotels. Moderator: Sharon Griffin, president, ProjectSense. 

CRM: Loyalty & Personalization, Thursday, June 26, 8-9:15am 
Panel: Andrew Jordan, senior vice president, sales & marketing, Wyndham; Michelle Woodley, vice president marketing and distribution, Indecorp.  Moderators: Bill Watson, The Prism Partnership, and Sal Dickinson, CHME, chief executive, Dickinson & Associates. 

HSMAI�s presence and support of HITEC will be further reinforced with its participation at the HITEC trade show.  Those interested can visit booth #1545. 

HITEC is the largest and most comprehensive showcase of hospitality technology in the world.  With the participation of HSMAI, the conference�s content is expanded to deliver specialized programming for sales and marketing professionals that will provide insight and information to strategically manage future sales, marketing and customer initiatives. 

For more information, contact the HFTP (Hospitality Financial and Technology Professionals) Education Department at (800) 646-4387, e-mail: [email protected], or visit the website at www.hitec.org.  The Sales & Marketing Executive Briefing is an additional charge to the HITEC registration.  Those attending the briefing will also get an Exhibitor Pass for HITEC Tuesday through Thursday, June 24-26, 2003. 

HSMAI is an international organization of sales and marketing professionals representing all segments of the hospitality industry.