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Colleen R. Rosas Named Vice President, Human Resources
& Administration for AFM Hospitality Corporation

 
Ms. Rosas to Oversee Human Resources Development for
Three Divisions in Two Countries

SEATTLE, WA (May 20, 2003) � AFM Hospitality Corporation (TSX:AFM) announced today it has named Colleen R. Rosas to serve as Vice President, Human Resources & Administration for the Company and its subsidiaries throughout the United States and Canada.

In making the announcement, Lawrence P. Horwitz, Chairman & CEO of AFM Hospitality, said �I am very excited about Colleen Rosas joining the AFM Hospitality executive management team, and I sincerely believe we are exceptionally fortunate to have someone of her calibre heading our human resources group.  Our dramatic growth over the past two years, coupled with our plans to accelerate future growth, has mandated we recruit and hire the best possible person for this critical management responsibility.�

Charting the Course

Ms. Rosas has more than a dozen years of executive human resources experience with major worldwide organizations, added Mr. Horwitz, and �she is remarkably well suited to help us chart a course in recognizing AFM Hospitality as one of the best places to work in North America.�

Prior to joining AFM Hospitality, Ms. Rosas served as Director of Human Resources - Western Region for Amcor PET Packaging North America in Olympia, Washington (formerly CNC Containers Corporation), a member of Amcor Limited, a worldwide leader in packaging products with 30,000 employees in 36 countries with 220
manufacturing plants.  With Amcor, she provided strategic HR leadership for Amcor�s manufacturing facilities on the West Coast, where she managed through a period of rapid growth as the company increased employee population from 85 to more than 800 and opened three new start-up plants during her tenure.
 
Previously, Ms., Rosas served as Human Resources Manager for Target Stores in the Northwest.  Target is a division of Dayton Hudson Corporation (now Target Corporation), a Fortune 500 chain with more than 100,000 employees worldwide.

Ms. Rosas will be based at AFM Hospitality�s US headquarters in Seattle, and will oversee the expanding human resources function for its three primary divisions:  AFM Hospitality Franchise Division, AFM Hospitality Management Division and AFM Asset Management Services Division.  Within these divisions, Ms. Rosas will focus on subsidiaries Northwest Lodging International (Canada) Inc. and Northwest Lodging International (USA) Inc., Trigild International, Inc., Special Asset Services, Inc., Staffing Services International, Inc. and ten Canadian franchise systems, including Howard Johnson Franchise Canada Inc., Aston Franchise Canada Inc., La Quinta Canada Inc. and others.

She has been repeatedly recognized for outstanding achievement, was twice nominated for Corporate Employer of the Year in Thurston County (Washington), and has been honoured with several awards, including Dayton Hudson honours for Lowest Turnover, Leadership, Excellence in Communications, Creative HR Ideas and others.

Ms. Rosas is a graduate of Western Washington University with a BA in Business Administration, and is a member of the Society for Human Resources Management. 

Variety of Tasks Ahead

�At AFM Hospitality,� said Mr. Horwitz, �Ms. Rosas will be charged with upgrading and  developing employee benefits and recognition programs, providing leadership for new property openings, implementing enhanced safety and security procedures, and assisting managers in minimizing turnover at our operating business units.�

About AFM Hospitality Corporation

During the past two years, AFM Hospitality has acquired five management companies operating properties in �cluster� groups in the Pacific Northwest, Midwest and Southwest, and in Western Canada.  AFM Hospitality companies now franchises and/or operates more than 200 hotels, restaurants and other nationally franchised service businesses.

This Press Release contains certain forward-looking statements and information from 
AFM Hospitality Corporation relating, but not limited, to the company�s operations, anticipated financial performance, business prospects and strategies.  


 
Contact:
Lawrence P. Horwitz, CHA
Chairman & CEO
AFM Hospitality Corporation
(206) 443-2570
[email protected]

Colleen R. Rosas
Vice President, Human Resources & Administration
AFM Hospitality Corporation
(206) 443-2714
[email protected]

Also See: Peter Smith Named President & CEO of AFM Hospitality Management Division / Feb 2003
Roger Clute Named Vice President of Sales for Northwest Lodging Int�l (USA) / June 2002


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