Hotel Online  Special Report

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With a View to Efficiency and Savings, Accor Hotels
Revamps Europe-Africa-Middle East Region

 
Paris, May 13, 2003 - At the beginning of the year, Accor adopted a multibrand, geographical operating organisation at the worldwide level. At the same time, international expertise and support services were brought together and simplified.  A transition period was planned for Accor Hotels in Europe, Africa and the Middle East.
This period has come to an end with the decisions presented below.

This adaptation of the organisations has become even more necessary due to rapid
changes and uncertainty in our environment. It is based on the management and sales tools developed by �Accor 2000(1)�, the hotel skills of our employees and the strength of our brands and our products. 

With a view to efficiency and savings, it will pool all our resources with managers closer to the field.

In the Europe-Africa-Middle East region, as everywhere in the world, three priorities have become imperative for Accor: the need to cut costs, increase market share and enhance competencies.

André Martinez, member of the Management Board, will assume operating responsibility for Accor Hotels, from Formule 1 to Sofitel (excluding the Leisure Division).

In France, he will be supported by:

  • Bruno Coudry and Jean-Luc Motot (Formule 1 and Etap Hotel)
  • Jean-Paul Philippon (Ibis)
  • Christian Achard (Mercure and Novotel)
In other countries of the Europe � Africa � Middle-East region:

Jean-Louis Claveau takes responsibility of Accor Hotels in Spain, Portugal and Benelux.

Michael Flaxman is heading Accor Hotels in the United Kingdom and Scandinavia, as well as Central and Eastern Europe.

André Witschi, will be in charge of operations in Germany.  The franchises for all brands are under the responsibility of Daniel Vrancx who is continuing to assume his operating duties in the Middle East.

Claude Moscheni, advisor to the Chairman of the Management Board, will oversee,
until the end of the year, Sofitel management in Europe, Africa and the Middle East,
taking into account the specific features of Sofitel and recent investments in the brand.

Under his management, Agnès Bourguignon, will be in charge of Sofitel in France.

A special assignment has been given to Patrick Scicard, Chairman of Lenôtre, to further improve the image and performance of Sofitel restaurants at a selection of European and international hotels.

Until the end of the year, Claude Moscheni will also pursue overseeing Africa with Jean-Paul Lespinasse, as well as the development of Suitehotel, headed by Olivier Devys.

In addition to these operating decisions, the following appointments have been made for Accor Hotels in Europe, Africa and the Middle East:

  • Evelyne Chabrot, Human Resources,
  • Marie-Laure Deligarde, Legal Affairs,
  • Christophe Guillemot, Administration and Finance,
  • Olivier Weill, in charge of projects and communication.
Besides, Marco Pimentel is appointed head of Marketing for Accor Hotels - from Formule 1 to Sofitel -, reporting to Serge Ragozin, General Manager for International Support.

This organisation will take effect on July 1, 2003. In the meantime, each manager will
finalise his or her organisational structure in compliance with the regulations in force in each country.

With 150,000 associates in 140 countries, Accor is the European leader and one of the world�s largest groups in travel, tourism and corporate services.


 
Contact:
Jacques Charbit 
Marie-Claire Camus
Tel.: +33 (0)1 45 38 87 53 
Tel.: +33 (0)1 45 38 84 85
Also See: Accor Names André Martinez Managing Director of Economy Hotels and Christian Karaoglanian Named Managing Director for Hotel Development / Jan 2002
Cathy Kopp Appointed Accor's Corporate Human Resources General Manager / Oct 2002


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