Hotel Online  Special Report

advertisements
-
 
  Americans Still Plan on Traveling this Summer But Many
Aren't Sure When or Where They're Going
.
WASHINGTON, DC --  June 9, 2003 - Travel intentions continue to remain high for summer travel and it appears more people are beginning to plan their trips, according to the fourth and final wave of the Travel Industry Association of America�s (TIA) War Impact Survey, conducted May 22 � 28, 2003. While 80 percent of American travelers intend to take at least one leisure trip this summer, a relatively high number (38%) have still not begun planning their trips. However, this number is lower than recorded in the last survey conducted May 1-6 and has steadily declined since the first survey conducted mid-March 2003. The good news is that 42 percent of American travelers have either started making plans or have finalized and/or booked their trips. 

Of the 38 percent who haven�t started planning their trips yet, most (68%) responded that they had not decided when to go or that they had not chosen their destination (39%). One-third (34%) were unsure of how much they would be able to spend on their vacation. Fourteen percent said they were waiting to see if travel prices would go down.

Economic concerns (34%) and lack of time (30%) continue to be the primary reasons given by those not intending to travel on leisure this summer. Anxiety about travel safety, terrorism and SARS were rarely mentioned as reasons not to travel.

The recently lifted Code Orange Alert, while causing only very few Americans to cancel or postpone summer leisure trips, did apparently influence some to change their travel plans. Eleven percent (11%) of those planning to take leisure trips this summer said they would travel closer to home, while 9 percent said they would avoid flying. Only 2 percent, however, indicated that they would change their destination.

�It�s apparent that Americans won�t be easily deterred from traveling,� remarked Dr. Suzanne Cook, senior vice president of research and technology for the Travel Industry Association of America. �The weak economy, terror alerts, SARS�none of these things stops most people from traveling. As evidence of how resilient Americans are, we simply modify how we travel instead of not traveling at all.�

The last wave of TIA�s War Impact Survey, as well as its recent Summer Travel Forecast, continues to confirm recent leisure travel trends, with Americans reporting high interest in travel by auto, RV or motorcoach, staying within the U.S., visiting small towns or rural areas and taking short getaways (less than 3 nights). Consumer interest in types of travel such as cruising, visiting casinos, longer trips of 7 nights or more, large city and major tourist attraction destinations, and travel by air is stronger than recorded during TIA�s first survey in March.

The exception continues to be Americans� interest in traveling outside the U.S. Although negative perceptions about traveling internationally have softened somewhat since the first survey, the negative continues to very much outweigh the positive. The reasons for these negative perceptions are multi-faceted, including concerns about SARS, especially regarding travel to and from Asia, the weak dollar in Europe and the soft U.S. economy.

The fourth and final wave of TIA�s War Impact Survey was conducted May 22 � 28, 2003 using web-based surveys among 1,200 online Americans. It was conducted by the Travel Industry Association of America and a consortium of TIA member organizations, including NYC & Company, Kissimmee-St. Cloud Convention & Visitors Bureau, Orlando/Orange County Convention & Visitors Bureau, Visit Florida, Choice Hotels International, Las Vegas Convention & Visitors Authority and the Canadian Tourism Commission.

Contact:

Cathy Keefe
Travel Industry Association of America
1100 New York Avenue, NW, Suite 450, 
Washington, DC 20005
202-408-2183



Also See State of Hawaii Leader in State Tourism Office Spending with a budget of $56 million for 2002 - 2003, Number two is Illinois with a budget of $49.7 million / June 2003
Dr. Suzanne Cook, SVP of Research Travel Industry Association of America, Provides Insight to Summer 2003 Travel Forecast / May 2003
State of California May Eliminate the Division of Tourism; Likely to Knock California from Most Visited State in Nation / March 2003
Hawaii, Illinois, Florida Tourism Offices Have Largest Tourism Budgets / April 2000
U.S. Travel Update; Impact of War on Industry / TIA / April 2003


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.