Announcing the alliance, Steven A. Gelb, Managing Director of MaximRMS said:  �We are delighted to welcome PHASE, Inc. to the MaximRMS global revenue management business alliance.  We have been very impressed with PHASE�s commitment to excellence and their mission to contribute to the development of the hospitality industry in Japan.  We are honored that the respected directors of PHASE have chosen to add their depth of experience and knowledge to our alliance.  We are pleased that PHASE has selected MaximRMS as the revenue management system that best meets the needs of the Japanese hospitality industry.  We look forward to working with PHASE over the long-term.�

Shigeki Sakita, Managing Director, PHASE Inc.:  �I am very pleased with the partnership with MaximRMS as I believe we have found the right partner at the right time.  Recently, there has been an increased awareness of the significance of revenue management among Japanese hotel management.  In fact, PHASE�s directors have frequently been invited to talk about the concept and application of �revenue management� in front of many hotel management and staff.  Hotel management has now concluded that conceptual understanding is not enough.  If they really wish to constantly and effectively manage revenue and profit from hotel operations, they must have a good system.  Our comprehensive research has led us to conclude that MaximRMS well understands the industry requirements and provides a best-in-class solution.�

Ravneet Bhandari, Senior Vice-President, Marketing for Maxim RMS adds: �We are honored to be working with PHASE, Inc. and are very impressed with their commitment and methodical approach to bringing Revenue Management to the Japanese hospitality industry.  We have seen a great deal of interest in our products and services in Japan, and our partnership with PHASE signals our total commitment to the Japanese market.  Our installations around the world showcase the power and adaptability of theMaxim system, and we remain committed to adding measurable value to every hotel customer worldwide.�

About Maxim Revenue Management Solutions (Maxim RMS)
Maxim RMS is a pioneer in the field of computerized revenue management. The founder of Maxim RMS led the team that   performed groundbreaking research in the early-1980�s in mathematical forecasting and optimization to develop the very first revenue management system.  That same group of experts joined forces to create maxim® for the hospitality industry.  Through its patented Marginal Value Engine (MVE®) maxim® is the only Revenue Management System that offers Profit Optimization for the global hospitality industry.  maxim® forecasts and optimizes the net profit contribution from every future reservation and guest stay. The result is an increase of at least 6% to the hotel�s bottom line, a promise that is delivered upon every day in many hundreds of maxim® installations around the world! Offering the most sophisticated portfolio of Revenue Management tools available anywhere today, including group forecasting and management, contract and RFP evaluation, pricing, Intra-day optimization and 24/7 OnDemandSupport®, maxim® is compatible with all PMS, CRS, GDS and Internet distribution channels. With the introduction of the new, exciting, customer-driven maxim Flex and maxim E.Flex systems, Maxim RMS offers the ultimate in implementation flexibility along with the best ROI� and that�s the Bottom Line!! . Please visit www.maximRMS.com for more information. 

About PHASE Inc.:
PHASE Inc. was founded in Tokyo, Japan, in July 1997 by a team of five partners with extensive service, marketing and management experience from key International and Japanese hotel chains. We provide our clients with a unique and focused set of consulting and outsourcing services with a mission to contribute to the sound and successful development of the hospitality industry in Japan.  Our customers range from leading real estate developers who seek professional advice in hotel development projects to individual hotel owners who need our support and guidance in service improvement, enhancement of operations, training and people development for more profitable operations. For supporting the full and focused marketing efforts of our customers, we have actively sought both local and international partnerships with best-in-breed companies specializing in the hospitality industry. Our services include both project consulting, long-term consulting contracts, as well as programs to satisfy our clients� outsourcing requirements, covering a wide range of areas, such as sales and marketing strategy development, human resource planning, service standard and quality improvement, property inspections, and now, through our partnership with MaximRMS, the very best products and services for Revenue Management and Profit Optimization. 

PHASE Inc. Managing Director, Shigeki Sakita:
Shigeki Sakita, Managing Director of PHASE Inc., was born in Tokyo on June 22, 1951.  He has studied Hotel Administration and Marketing at both Paul Smith�s College in NY, U.S.A., and St. Paul�s University in Tokyo, Japan.  During his twenty-year career in the hospitality industry, Mr. Sakita was directly involved in many key hotel opening projects and held various management positions in several deluxe and luxury properties, including Hotel Seiyo Ginza, Yokohama Grand Inter-continental and Park Hyatt Tokyo.  He has written several books on hotel management and marketing, and is currently a member of the editorial committee for �Hotel & Restaurant� magazine circulated throughout Japan.