| Washington, D.C. (March 29, 2003) � E-site Marketing, L.L.C.
recently announced the results of a custom-designed Internet marketing
program executed on behalf of Destination Hotels & Resorts, one the
largest independent hotel management companies with over 28 world-class
properties. After a year of collaboration, Destination Hotels &
Resorts experienced a 127% increase in overall Web site traffic and a 300%
increase in Search Engine traffic, which resulted in a 33% gain in net
online reservations and a 24% increase in reservations call volume.
After launching a new website in early 2001, Destination Hotels &
Resorts retained
�Before working with E-site, Destination Hotels & Resorts had about 100,000 unique annual users,� said Jennifer Long, manager of electronic marketing at Destination Hotels & Resorts. �Through the last quarter of 2002, that figure has jumped to about 513,008 and revenues from online bookings during the year increased by 33%.� Felix Laboy, president and chief executive officer of E-site Marketing, further explained, �A visible Web presence has also benefited Destination Hotels & Resorts� 28 independent managed properties in the US and UK. We can actually track the effectiveness of the corporate site for the individual properties because we can track how many times visitors went to the main site and then clicked on the link to the individual hotel website.� In addition, E-site Marketing is working with over half of the company�s portfolio of hotels and resorts to offer property specific Internet marketing programs, Web site design and development, e-mail marketing, e-newsletters, traffic reporting and Web maintenance services.
For more information on E-site Marketing and its products and services, please call 301-986-9566 extension 24, e-mail [email protected] or visit our Web site at www.esitemarketing.com. Destination Hotels & Resorts (DH&R), a privately held company located in Englewood, Colorado is one of the largest independent lodging management companies in the United States operating 28 independent, luxury and upscale hotels, resorts and golf clubs in the United States. Destination Hotels & Resorts� portfolio features more than 7,000 guest rooms, 16 golf courses and eight full-service spas. Each distinctive, well-situated Destination Hotels & Resorts managed property offers exceptional recreational, business travel and conference facilities. Destination Hotels & Resorts� managed properties include the Hotel del Coronado near San Diego; Algonquin Hotel in New York City; NINE ZERO in Boston; Wild Dunes Resort in Charleston; Vail Cascade Resort & Spa in Vail; Royal Palms Resort and Spa in Phoenix; Sunriver Resort in Sunriver, Oregon; and The Argent Hotel in San Francisco. You can visit Destination Hotels & Resorts online at www.destinationhotels.com. Travel professionals can access Destination Hotels & Resorts� properties on the global distribution system via the company�s chain code, DN. |
