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International Hospitality Competition |
| PHOENIX, Jan. 7, 2003�Best Western, THE WORLD�S LARGEST HOTEL CHAIN®,
is pleased to announce that it finished off 2002 with a number of awards
for its advertising campaign. The brand will receive 12 Adrian Awards
at The Hospitality Sales & Marketing Association International�s Travel
Industry Awards Night later this month. HSMAI �s Adrian Awards are
the travel industry�s most prestigious advertising awards, with more than
1,500 entries from companies in 45 countries.
Best Western was awarded two gold medals for its signature Pillow ads that creatively reinforce The World�s Largest message and helped garner record brand awareness with more than 5.04 billion television impressions. The company also received a gold medal for its �10 Pillows� travel agent ad that reinforces the standard amenities found in all hotels as part of BestRequests�. Nine other awards (six silver and three bronze) were given to Best Western for development pieces and television spots created for Best Western�s summer promotion. �I am happy to see that we can continue to build on the successes our advertising is experiencing,� said Bob Gilbert, vice president, Worldwide Marketing and Sales. �Our brand recognition is at an all-time high and our ads are extremely popular with both hotel owners and guests. These 12 awards only reinforce the fact that we have a great campaign that truly positions us as THE WORLD�S LARGEST HOTEL CHAIN®, � Gilbert added. Davis Media Group, Baltimore, created the campaign after being named Best Western�s agency of record in March of 2001. Best Western International has more than 4,000 hotels in 80 countries and territories. Best Western is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. |
| Contact:
Carolyn Hicks-Marion Public Relations Director (602) 957-5668 [email protected] |
| Also See: | HSMAI Competition Reveals the Best of Travel and Hospitality�s Advertising, Public Relations and Web Marketing / Jan 2002 |