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to Create Membership Program |
February 25, 2003 - HMC
(Hospitality Marketing Concepts), one of the world's leading providers
of travel industry membership and database management programs, was selected
by The Oriental Riverside Hotel in Shanghai to develop and manage their
loyalty program. Under the 2-year agreement, HMC will oversee Oriental
Platinum, a program providing top-tier benefits to business executives
who frequent the 5-star hotel.
For a nominal fee, members of Oriental Platinum will receive dining, guest room and entertainment discounts and vouchers including a 50% discount for members and their guests dining at any of The Oriental Riverside�s 6 bars and restaurants, a voucher for one complimentary night�s stay and 20% off all Health Club and entertainment services. �The program will cater to our local business community, allowing members to experience The Oriental Riverside�s state-of-the-art facilities as preferred guests,� said Mr. Wang Ji Ming, General Manager, Oriental Riverside Hotel. "2003 marks the tenth year that HMC has been doing business in China," said Mokhtar Ramadan, CEO of HMC. �Over the last ten years, we have developed membership programs for many of China�s top hotels and we understand how to appeal to the tastes of the local business market.� The Oriental Riverside Hotel will also be part of HMC's CLUBHOTEL (www.clubhotel.com). With a network of hundreds of premier hotel and resort clients around the world, the CLUBHOTEL membership program offers a variety of benefits at participating hotels to more than half-a-million members worldwide. ABOUT HMC
ABOUT THE ORIENTAL RIVERSIDE HOTEL
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Contact:
Ann Peyton-Merin Hospitality Marketing Concepts, LLC 15751 Rockfield Blvd., Suite 200 Irvine, California USA 92618 toll-free (866) 212-4HMC (949) 454-1800 [email protected] http://www.clubhotel.com |