Hotel Online  Special Report

Oriental Riverside Hotel Selects HMC
to Create Membership Program
February 25, 2003 - HMC (Hospitality Marketing Concepts), one of the world's leading providers of travel industry membership and database management programs, was selected by The Oriental Riverside Hotel in Shanghai to develop and manage their loyalty program.  Under the 2-year agreement, HMC will oversee Oriental Platinum, a program providing top-tier benefits to business executives who frequent the 5-star hotel.

For a nominal fee, members of Oriental Platinum will receive dining, guest room and entertainment discounts and vouchers including a 50% discount for members and their guests dining at any of The Oriental Riverside�s 6 bars and restaurants, a voucher for one complimentary night�s stay and 20% off all Health Club and entertainment services.

�The program will cater to our local business community, allowing members to experience The Oriental Riverside�s state-of-the-art facilities as preferred guests,� said Mr. Wang Ji Ming, General Manager, Oriental Riverside Hotel.

"2003 marks the tenth year that HMC has been doing business in China," said Mokhtar Ramadan, CEO of HMC.  �Over the last ten years, we have developed membership programs for many of China�s top hotels and we understand how to appeal to the tastes of the local business market.�

The Oriental Riverside Hotel will also be part of HMC's CLUBHOTEL (www.clubhotel.com). With a network of hundreds of premier hotel and resort clients around the world, the CLUBHOTEL membership program offers a variety of benefits at participating hotels to more than half-a-million members worldwide.

ABOUT HMC
Headquartered in Southern California, HMC is the world's leading provider of travel industry membership and database management programs with more than half-a-million customers and a network of over 750 premier hotel and resort clients around the world, including Le Meridien Hotels and Resorts, Hilton Hotels Corporation, Shangri-la Hotels and Resorts, The Ritz Carlton, Mandarin Oriental Hotel Group, Marriott Hotels, Resorts and Suites, Husa Hotels, and Orbis Hotels. HMC is a global company with office locations in over 60 countries including Italy, France, UK, Germany, Spain, Poland, Singapore, Hong Kong, China, UAE, Australia, Venezuela, Brazil, Canada and The United States.  More information about Hospitality Marketing Concepts can be found on the company's web site at http://hmc.clubhotel.com or you may contact Ann Peyton-Merin, Vice President of Marketing, at 949-454-1800 or via email at [email protected].

ABOUT THE ORIENTAL RIVERSIDE HOTEL
The Oriental Riverside Hotel, also know as the Shanghai International Convention Center, is the first and the only hotel categorized as 5-star Convention Hotel in Pudong. The Hotel is located in the heart of Lujiazui---Shanghai's Financial & Trade Zone, making it accessible from all parts of the city.  Its distinctive marble and glass structure make it one of the most unique architecture projects of modern Shanghai.  The Hotel boasts 260 well-appointed guestrooms, a wide range of F&B outlets, and comprehensive recreational facilities and meeting venues. The Grand Ballroom, which can accommodate up to 3000 people, has facilities that provide simultaneous translation in 10 different languages. An additional 21 meeting rooms, with capacity for 10 to 300 people, provide a variety of options for smaller conferences and business meetings.

Contact:
Ann Peyton-Merin
Hospitality Marketing Concepts, LLC
15751 Rockfield Blvd., Suite 200
Irvine, California USA 92618
toll-free (866) 212-4HMC
(949) 454-1800
[email protected]
http://www.clubhotel.com
Also See: Sina Hotel Group Joins HMC's CLUBHOTEL Network / February 2003
Robert Fadel Appointed Vice President and Area Director, Middle East and West Asia, for Hospitality Marketing Concepts / Jan 2003
Hospitality Marketing Concepts Appoints Lucas Peng, Vice President and General Manager, Asia Pacific / Aug 2002
Hospitality Marketing Concepts (HMC) Opens New Central Reservations Office for China / June 2002


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