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to Restrain U.S. Lodging Demand |
November 6, 2002 - A report issued today by
PricewaterhouseCoopers' Hospitality & Leisure Practice quantifies how
concerns about the safety and convenience of air travel continue to restrain
U.S. lodging demand.
PwC econometric modeling indicates that the average daily loss in occupied room nights remains considerable, at 44,100 in the first quarter of 2002 and 31,300 in the second quarter. In comparison, average daily loss in room night sales in the quarter following September 11, 2001, was 92,000. On average, the year-to-date effect of travel concerns in 2002 has been a percentage point loss in daily room occupancy. According to Bjorn Hanson, Ph.D., global industry leader, PricewaterhouseCoopers Hospitality & Leisure Practice, "though lodging demand picked up in some measure during the first half of 2002, actual demand remains weak and below what would be consistent with observed levels of U.S. economic activity." PwC Reaffirms Estimates for Second Half of 2002 PricewaterhouseCoopers' Hospitality & Leisure Practice reaffirms its lodging demand forecasts for the second half of 2002, specifically estimating that lodging demand will remain weak through the third quarter of 2003. Estimated average daily loss in room night sales are expected to increase slightly to 54,000 in the third quarter of 2002 and 61,800 in the fourth quarter of 2002. This slight increase in the average daily loss appears consistent with heightened concerns surrounding the first year anniversary of the September 11 events and constant media coverage of Federal security alerts, potential terrorist activity, and possible military operations in Iraq. PwC's next regularly scheduled forecast issuance will be in December
of 2002.
Quarter
Average Daily Loss Occupancy points
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Contact:
PricewaterhouseCoopers Gerard Carney +1-212-515-1941 http://www.pwcglobal.com |