The key factor for this decision was the hotel group's desire to provide their sales operation with detailed information on the locally administrated customer data.  The 59 Marriott hotels use the Fidelio Property Management System. On a central level, the company uses the Delphi Sales and Catering system of Newmarket International.

By installing Serenata NetHotel, Whitbread for the first time will be able to achieve the seamless transfer of crucial data between the Property Management Systems of the local hotels and Delphi.

Serenata NetHotel thus closes the data cycle by providing the Sales system with detailed customer data, and ensuring central data management. Thanks to the enhanced interface to Delphi, Serenata establishes a platform for the integration of vital data into the central sales solution. The project demonstrates once more Serenata's flexibility and customer focus. The objective is to realize a unique sales system which allows Whitbread access to detailed production and revenue figures of more than 2000 corporate clients, which are updated and consolidated on a daily basis. The hotel group expects improved customer relationship management and better sales negotiations thanks to accurate and up-to-date information on the spending habits of their customers.  Serenata NetHotel will also simplify the recognition of trends and allow for a timely reaction on this basis.

Serenata IntraWare has established itself as a leading provider for central IT solutions in the hotel industry. With the aim to transform data into knowledge, Serenata integrates its products with existing PMS systems seamlessly. The core element is the management information system for hotel chains: Serenata NetHotel. By means of a central data warehouse and the use of Internet technology, data is centrally analyzed, and the foundation for new markets is created.  With NetHotel Sales, Serenata offers a Customer Relationship Management solution, which enables the sales executives of hotel chains to make the most of the data in their sales presentations.  Through strategic cooperation with prominent IT partners, Serenata increases its competence as the main contact for central user-solutions from a sole provider.