Challenge:  National Trust Historic Hotels of America (HHA) is a 185-member marketing consortium of historically significant hotels, at least 50 years old, that have faithfully maintained their historic architecture and ambiance. HHA needed to transform its reservation office from a disconnected 'order-entry' operation into a dynamic sales center as it moved forward on several fronts to provide forward-looking marketing capabilities and online resources to its members.

Solution:  Following a year-long process, HHA selected HubX (Hubx.net) for Internet distribution services, private-label voice call center and reservations processing through the global distribution systems (GDS). The choice was attributed to HubX�s innovative technology, affordable pricing and proven production capabilities. The first step was search engine optimization and a streamlined booking process on the HHA website.

Results: "We are taking a quantum leap forward in growing revenue for our members," said Thierry Roch, executive director of Historic Hotels of America. Just three months after converting to the HubX online booking engine and search engine optimization techniques, the HHA reservations center is reporting a five -fold increase in online bookings, with 354 reservations in July compared to 71 in June. As properties increase their available web inventory, take advantage of HubX search engine optimization, and in many cases, install the Historic Hotels website booking engine on their own property websites, reservations are expected to continue to grow exponentially.

The drive to increase reservations and reduce costs for Historic Hotels properties doesn�t end with search engine optimization and booking process improvements. 

"Ultimately, HubX's direct two-way interface will allow all of the different hotel property management systems (PMS) used by Historic Hotels members to accept electronic reservations automatically from Internet booking engines, without manual intervention, thereby lessening the administrative burden on hotel staff and resulting in additional efficiencies," said HubX President & CEO Mike Murray. "That interface is still in installation mode; but interest certainly is being accelerated by the increases in reservations now being experienced by Historic Hotels properties.�

About HubX
HubX (www.hubx.net) is a service provider that allows hospitality companies to exchange information and transact business in new and innovative ways.  The HubX two-way PMS interface enables products include a proprietary booking engine, web management tools, central reservation system capabilities; and custom reporting, e-marketing and customer information systems.

About National Trust Historic Hotels of America
National Trust Historic Hotels of America is a 185-member marketing consortium of historically significant hotels at least 50 years old, that have faithfully maintained their historic architecture and ambiance.