|
|
|
for the Industry's Success |
for Airline and Hotel Industries ATLANTA - Sept. 18, 2002 - Business travelers plan to return to the skies and rooms, but new trends reveal that better insight into customers is critical for the industry's success. Business travel will likely increase over the next six months, according to an Accenture survey of more than 950 business travelers at US-based companies. More than one third (35 percent) of the survey respondents said that they expect to travel more for business between now and the end of the first quarter of 2003 than they had during the past six months. This is compared with 40 percent of respondents who said their business travel will remain at the same level and 25 percent reporting it will drop. And air carriers continue to be the preferred method of travel with almost three-quarters (74 percent) choosing this as their primary mode of transportation. In addition, the majority of respondents reported that their companies had placed few restrictions on travel. For instance, more than three-quarters (79 percent) said their companies have not restricted reservation option changes such as business and first-class travel, and another 83 percent reported that their companies have not restricted the use of some luxury hotels. "We're seeing many positive indicators that business travel is rebounding and returning to the normal levels prior to September 11 last year," said Julian Sparkes, a partner in Accenture's Transportation & Travel Services industry group. "However, the travel industry is undergoing a period of significant transition and redefinition, and it must understand that the business traveler is reshaping the industry due to the number of choices for air carriers and hotels available." As travel picks up, respondents and their companies are evaluating travel options more carefully, and the research points to several potential shifts that might alter the outlook of business travel for several industry sectors. For instance:
Methodology The survey, conducted in August 2002, entailed querying more than 950 business travelers at US-based companies. The multiple-choice survey was conducted entirely online and has a margin of error of +/- 3%. Accenture is a leading management consulting and technology services organization. |
###
Accenture Allan Schoenberg 312/693-5569 www.accenture.com |