Leading chefs recommend downsizing portions
LAS VEGAS, July 26, 2002 - At the 2002 American Culinary Federation
(ACF) National Convention, five panelists representing leading restaurants,
hotels, clubs and culinary schools shared their perspectives on trends
in American cooking at a roundtable discussion moderated by Pam Parseghian,
executive food editor of Nation's Restaurant News.
The panelists agreed there is a movement back to comfort food after
the disturbing events of last September and the country's ongoing economic
woes.
"We are seeing a high craving for comfort foods. Our meatloaf entree
has been a real success," said Jay Miller, executive chef for Max and Erma's.
The restaurant continues to introduce new toppings for the quintessential
comfort food, the hamburger."
Another panelist representing the hotel viewpoint, Elizabeth Blau of
Blau and Associates, pointed out that hamburgers were featured on the covers
of two national food magazines last month. "Americans are looking for comfort
and simplicity. They're also looking for greater value in their restaurant
purchases as they lose it in their 401Ks," she added.
Richard Vellante, executive chef and vice president of Legal Seafoods,
said he is "seeing a strong interest in 'retro food' such as hamburgers,
root beer floats and old ethnic and regional recipes. People want to get
back to their roots." Eating traditional ethnic and regional foods is one
way to do that, he said.
Culinary Institute of America President Emeritus Ferdinand Metz, certified
master chef (CMC) and member, American Academy of Chefs (AAC), moved the
roundtable discussion from satisfying customers' cravings for comfort food
to providing a more comfortable, less intimidating fine dining experience.
To this end, he said fine dining establishments are downsizing their menus
without reducing quality and are opening more casual, bistro-style venues.
"They are also focusing more attention on the wine service and are trying
to lower the intimidation factor by offering wine tastings and more fine
wines by the glass," said Metz.
The foodservice industry's challenge is to provide comfort food, value
and, at the same time, help customers stay healthy. That's no small feat,
said Edward Leonard, CMC, AAC, ACF president and executive chef of the
Westchester Country Club. "People still want large portions. The trick
is to get them out of the mindset that value equals quantity. Instead,
we need to convince customers that value means bold flavor and quality
ingredients."
About
the American Culinary Federation (ACF)
Founded in 1929, the American Culinary Federation is the largest and
most
prestigious chefs' organization in the United States. ACF's goal is
to make a positive difference for culinarians internationally through education,
apprenticeship, and certification, while creating a fraternal bond of respect
and integrity among culinarians everywhere.
About the ACF Convention
The American Culinary Federation's annual convention brings together
chefs, cooks, culinary educators, and food industry representatives from
across the country in a dynamic environment of competition, learning and
professionalism. The 2002 ACF National Convention is being held July 21-25
at the MGM Grand Hotel & Casino in Las Vegas, and attracted approximately
2,500 ACF members, exhibitors, culinarians and trade show visitors. ACF
2003 National Convention will take place in Washington, D.C., July 24-29.
For convention information for next year's convention, visit http://www.acfchefs.org
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