| CHICAGO, Illinois, August 29, 2002-
Preferred Hotels® & Resorts Worldwide, a global brand of 115 of
the world�s finest independent luxury properties, announced the winners
of its eighth annual Marketing Awards of Excellence (MAX Awards), which
recognizes outstanding marketing, branding and sales programs among the
organization�s member hotels.
�Preferred�s Standards of ExcellenceTM quality assurance program ensures
the highest level of security and service for a guest�s |
Willows Lodge
14580 Northeast 145th Street
Woodinville, Washington
|
on-property experience at a Preferred member hotel. The MAX Awards recognizes
and rewards our member�s efforts to keep their individual hotel identities
while also promoting the Preferred brand,� said Rob Cornell, Managing Director
of Preferred Hotels & Resorts Worldwide. �This year�s entries were
among the best and most extensive field in the history of these awards.�
Preferred MAX Award winners for 2002 include:
Hotel / Resort of the Year:
Willows Lodge, Seattle/Woodinville, Washington (USA)
Mr. James Simkins, General Manager
Hotel / Resort Sales Team of the Year:
Grand Hotel Huis ter Duin, Amsterdam (The Netherlands)
On-Property Branding:
The Grand Hotel Minneapolis, Minneapolis/ St. Paul, Minnesota (USA)
Advertising:
Hotel Derek, Houston, Texas (USA)
Direct Mail:
Metropolitan Hotel, Toronto, Toronto, Ontario (Canada)
Collateral:
Clayton On The Park, A Hotel & Residence, St. Louis, Missouri (USA)
Public Relations:
The Landmark London, London (United Kingdom)
E-Marketing:
The Peabody Little Rock, Little Rock, Arkansas (USA)
The five categories of Advertising, Direct Mail, Public Relations, Collateral
and Web Site were judged and awarded by a panel of third party marketing
industry experts, which included Ferdia Doherty, Account Supervisor at
Publicis; George Tenne, Chief Creative Officer of BBDO; Stacy Shaw, President
of m-k-t-g and Roberta Lee, Senior Vice President of Linden Alschuler &
Kaplan. Submissions were judged on the stated objectives of the program
and the impact and results following implementation, the creation and execution
of the program and the creative/design of the program, along with how well
the Preferred brand was integrated.
The categories of Hotel/Resort Sales Team of the Year, On-Property Branding
and Hotel/Resort of the Year were awarded by Preferred senior management
and based on pre-determined criteria.
Founded in 1968, Preferred Hotels & Resorts Worldwide is a global
brand of 115 of the world�s finest independently owned and operated luxury
hotels and resorts. |