Hotel Online  Special Report

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InnLink Creates a “Perfect Union” with GuestHouse
International Franchise Systems;
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“Weds” 72 Franchised Hotels with InnLink’s GDS, Internet,
and Private Label Voice Reservations Services in a
“Memorable Ceremony”

Hendersonville, TN - August 26, 2002 -  InnLink, L.L.C., and GuestHouse International Franchise Systems are pleased to announce the “marriage” of 72 lodging properties of GuestHouse International Franchise Systems, Inc. with InnLink’s complete array of GDS, Internet, and Private Label Voice Reservations Services. 

According to Kenna Balch, Vice President of Marketing, GuestHouse International Franchise Systems, “We feel that InnLink and GuestHouse International have just entered into a ‘perfect union’ of hospitality and technology - hospitality from the quality of service that a guest receives at a GuestHouse International property and state-of-the-art reservation technology available through InnLink. To celebrate this ‘union’, we selected a theme that celebrated the occasion.  We hand delivered printed invitations (complete with white ribbons!) to each InnLink Reservation Sales Agent on the morning of cutover inviting them to join us in a celebration of the ‘perfect union’ at an afternoon reception complete with a tiered wedding cake and a champagne fountain.  Prior to the cake cutting symbolizing our new "oneness", we raised our glasses in a toast to our new relationship.” Kenna adds, “We expect great things from this relationship, and look forward to a very happy union.”

“The transition of the 72 GuestHouse International Franchise System hotel properties from their previous vendor began two months ago, and culminated in a very smooth conversion to InnLink’s primary reservation service lines,” says Mike Young, president of InnLink.  “Moving GuestHouse to InnLink’s services involved the coordination and cooperation of the GuestHouse Franchise Systems’ marketing team and our experienced InnLink staff. Their reservation processing didn’t miss a beat in the process.  Over the past year, InnLink has activated several hundred hotel properties to its services, and we’re very happy to include GuestHouse International within our group.” 

InnLink and GuestHouse International Franchise Systems are both subsidiary companies of ShoLodge, Inc.

About GuestHouse International Franchise Systems: 
GuestHouse International is a mid-market brand comprised of individually owned Inns, Hotels, Suites and Suites Plus properties.  GuestHouse International now has over 75 locations open or under development in more than 22 states. Each property is unique and reflects the personality of their local community.  ShoLodge, a publicly traded company (NSDG: LODG) which franchises 70 Shoney’s Inn in 15 states, recently acquired the GuestHouse International franchise system and announced that it would convert all of its existing Shoney’s Inns to the GuestHouse name increasing its presence in other parts of the US and showcasing a major brand name in the hospitality industry. For more information, contact:  Kenna Balch at 800.572.3742 or kenna.balch@sholodge.com

About InnLink, LLC: 
InnLink specializes in the processing of reservations for hotels and hotel companies including comprehensive private label voice, seamless GDS, and a variety of Internet products including a private label Branded Booking Engine.  Using the latest technologies, InnLink provides a real-time environment for hotel management to maximize reservation revenue streams.  Central to InnLink’s service is a dedication to excellence, customer support, and innovative marketing solutions designed to increase reservations productivity for its customers.  InnLink, L. L. C. is a wholly owned subsidiary of ShoLodge, Inc. (NASDAQ:  LODG) of Hendersonville, Tennessee, InnLink has more than a decade of experience in providing reservation services to hotel chains, independent hotels, and resorts.  For more information, contact Mike Otten at 770.431.6828 or mike.otten@innlink.com.

 

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Contact:


InnLink, L.L.C.
Mike Otten
Director- Sales/Marketing
PH:  770.431.6828
eFX:  801.409.8939
mike.otten@innlink.com

Also See InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires USinns.com – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 


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