| Hendersonville, TN - August 26, 2002 -
InnLink, L.L.C., and GuestHouse International Franchise Systems are pleased
to announce the “marriage” of 72 lodging properties of GuestHouse International
Franchise Systems, Inc. with InnLink’s complete array of GDS, Internet,
and Private Label Voice Reservations Services.
According to Kenna Balch, Vice President of Marketing, GuestHouse International
Franchise Systems, “We feel that InnLink and GuestHouse International have
just entered into a ‘perfect union’ of hospitality and technology - hospitality
from the quality of service that a guest receives at a GuestHouse International
property and state-of-the-art reservation technology available through
InnLink. To celebrate this ‘union’, we selected a theme that celebrated
the occasion. We hand delivered printed invitations (complete with
white ribbons!) to each InnLink Reservation Sales Agent on the morning
of cutover inviting them to join us in a celebration of the ‘perfect union’
at an afternoon reception complete with a tiered wedding cake and a champagne
fountain. Prior to the cake cutting symbolizing our new "oneness",
we raised our glasses in a toast to our new relationship.” Kenna adds,
“We expect great things from this relationship, and look forward to a very
happy union.”
“The
transition of the 72 GuestHouse International Franchise System hotel properties
from their previous vendor began two months ago, and culminated in a very
smooth conversion to InnLink’s primary reservation service lines,” says
Mike Young, president of InnLink. “Moving GuestHouse to InnLink’s
services involved the coordination and cooperation of the GuestHouse Franchise
Systems’ marketing team and our experienced InnLink staff. Their reservation
processing didn’t miss a beat in the process. Over the past year,
InnLink has activated several hundred hotel properties to its services,
and we’re very happy to include GuestHouse International within our group.”
InnLink and GuestHouse International Franchise Systems are both subsidiary
companies of ShoLodge, Inc.
About GuestHouse International Franchise Systems:
GuestHouse International is a mid-market brand comprised of individually
owned Inns, Hotels, Suites and Suites Plus properties. GuestHouse
International now has over 75 locations open or under development in more
than 22 states. Each property is unique and reflects the personality of
their local community. ShoLodge, a publicly traded company (NSDG:
LODG) which franchises 70 Shoney’s Inn in 15 states, recently acquired
the GuestHouse International franchise system and announced that it would
convert all of its existing Shoney’s Inns to the GuestHouse name increasing
its presence in other parts of the US and showcasing a major brand name
in the hospitality industry. For more information, contact: Kenna
Balch at 800.572.3742 or kenna.balch@sholodge.com.
About InnLink, LLC:
InnLink specializes in the processing of reservations for hotels and
hotel companies including comprehensive private label voice, seamless GDS,
and a variety of Internet products including a private label Branded Booking
Engine. Using the latest technologies, InnLink provides a real-time
environment for hotel management to maximize reservation revenue streams.
Central to InnLink’s service is a dedication to excellence, customer support,
and innovative marketing solutions designed to increase reservations productivity
for its customers. InnLink, L. L. C. is a wholly owned subsidiary
of ShoLodge, Inc. (NASDAQ: LODG) of Hendersonville, Tennessee, InnLink
has more than a decade of experience in providing reservation services
to hotel chains, independent hotels, and resorts. For more information,
contact Mike Otten at 770.431.6828 or mike.otten@innlink.com.
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