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   Outrigger Undertaking a $300 million Multi-year Redevelopment 
to Transform the Waikiki Lewers-Kalia Area with 
New Retail and Hotel Projects
HONOLULU, HAWAII - July 9, 2001 - Outrigger Enterprises today announced plans to redevelop its 7.9 acres of properties in the Lewers-Kalia area in Waikiki into an exciting new retail entertainment and hotel project. The $300 million, multi-year redevelopment project, named Waikiki Beach Walk, will transform the area from the existing dated and crowded city streets into a pedestrian-friendly place featuring a central gathering place plaza, wider sidewalks, lush tropical foliage and water features, and architecture reminiscent of vintage Waikiki. The project involves the incremental phase-out of several of the company�s older hotels, and the simultaneous redevelopment of the area into a new hotel-retail, mixed-use destination.  The most recently built hotels will see a substantial upgrade, together with the addition of new meeting and banquet facilities to complement the 3,500-room complex operated by the company.

�This is a proud day in our company�s history,� said David Carey, president and chief executive officer of Outrigger Enterprises. �Following our successful expansion across the Pacific, and dramatic renovations of the Outrigger Waikoloa Beach Resort and the Outrigger Wailea Resort on the Neighbor Islands, we are returning to the company�s roots in Waikiki.  Waikiki has always been the cornerstone of our company, and the plan that we are unveiling today will ensure that it will remain so for decades to come.  The magnitude of our holdings in the Lewers Street area gives us the unique opportunity to not only breathe new life into an important section of Waikiki, but to do so in a way that can restore the lure of Waikiki as a favorite gathering place for island residents.� Carey also noted that the Lewers project will fit well with the two upgraded beachfront Outrigger properties in Waikiki.
 

Phase One of the renewal effort begins construction of a new, two-level retail entertainment complex in the place of three older hotels, the Edgewater Lanais, the OHANA Coral Seas, and the OHANA Edgewater. The centerpiece of the development will be a large open-air plaza designed to capture the ambience of vintage Waikiki. �This is more than brick and mortar,� Carey said. �We are consciously moving building density away from the street to open up more sky, adding shade trees and palm trees, native vegetation and water features, and stressing the use of indigenous building materials, all in an effort to create a wonderful, uniquely Hawaiian, people-friendly place in Waikiki. We will celebrate Hawaii here. We want this to be the premier venue in Waikiki for authentic Hawaiian cultural events, artist demonstrations, and performances.�

The new retail promenade will meld seamlessly with the remaining hotels, the OHANA Waikiki Village and the OHANA Waikiki Tower. The 

 
The 184-room Edgewater Hotel, which opened in 1951 and is scheduled for demolition, was the second hotel built by company founders Roy and Estelle Kelley.
lower floors of those hotels will be reconstructed and linked by a new four-level podium featuring a grand lobby serving both hotels, meeting and banquet space, and a rooftop pool deck. A pedestrian bridge over Kalia Road will link the Outrigger Reef on the Beach to the new complex.

Construction of Phase One is scheduled to begin in 2003, after all necessary permits are obtained. The construction period is expected to span 15 to 18 months. Phase One will cost about $130 million.

Phase Two involves redevelopment of the block bordered by Saratoga Road, Beach Walk, and Kalia Road. It includes replacing the OHANA Reef Lanai, the OHANA Royal Islander, and the Malihini Hotel with a new 890-room hotel.  Pedestrian bridges will connect the new hotel to the Phase One entertainment, retail and meeting center. Phase Two work is projected to begin in 2006, at a cost of $170 million.

�In our designs, we worked hard to emphasize the street level experience,� said Mel Kaneshige, senior vice president of Outrigger Enterprises. �It was actually a place-making exercise. We wanted to transform Lewers Street into a destination instead of just a road that gets you somewhere. Working with our architect, Group 70, we think we�ve achieved that. Through creative site planning, we�ve also managed to disperse a significant amount of vehicular traffic from Lewers. We wanted to transform the existing congested mixture of storefronts and hotel lobbies into a more human-scale shopping and hotel district that lets all Waikiki guests know that they are indeed in Hawaii.  Everything you see, smell, taste, touch and hear will let you know that you are in Hawaii.�

No loss of jobs is expected at the affected hotels. Employees will be transferred in advance to other Outrigger and OHANA Waikiki hotels as positions open, and any reductions in staffing will be handled through normal job attrition. Vendors and retailers in the area have been on month-to-month notices in anticipation of the redevelopment.

The redevelopment project brings Outrigger full-circle in its recent expansion. The 184-room Edgewater Hotel, which opened in 1951 and is at the heart of the redevelopment area, was the second hotel built by company founders Roy and Estelle Kelley, and for years was the only major building in that area of Waikiki. (The Kelleys� first hotel, the Islander, was built in 1947 and has long since been demolished.) The Edgewater Hotel was the first hotel in Waikiki to have an automatic elevator and a swimming pool, and it set the standard for Outrigger�s growth in Waikiki in the succeeding decades, meeting the needs of generations of travelers seeking moderately priced rooms in Waikiki.

Outrigger Hotels & Resorts is a division of Hawaii-based Outrigger Enterprises, Inc., the largest lodging company in Hawaii and one of the fastest growing lodging companies in the Pacific. Under its Outrigger Hotels & Resorts and OHANA Hotels of Hawaii brands, the company currently operates or has under development 41 hotels and resort condominiums throughout the Pacific region, representing nearly 12,000 hotel rooms and condominium units in Hawaii, Micronesia, Australia and the South Pacific.

In tandem with its successful Pacific expansion, Outrigger expanded statewide, acquiring the Outrigger Waikoloa Beach Resort on the Big Island of Hawaii and the Outrigger Wailea Resort on Maui. Outrigger spent an additional $25 million on each Neighbor Island property for renovations and upgrades. Outrigger�s affiliate, Outrigger Lodging Services, manages nearly two-dozen hotels and resorts throughout the U.S. mainland.

Contact:
Nancy Daniels
Public Relations Department
Outrigger Hotels & Resorts
2375 Kuhio Avenue
Honolulu, HI 96815-2992
Ph: 808-921-6839
[email protected] 
www.outrigger.com

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Also See Accor Reservation Portals Booked 1% of Total Accor Hotel Sales in 2000, Representing One Million Hotel Nights / Feb 2001 


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