| Chicago - August 7, 2001 - Richard W. Gray,
chairman and co-CEO of TravelCLICK, Inc., announced today that Starwood
Hotels & Resorts Worldwide, Inc. has recommended TravelCLICK's Hotelligence
Reports for all of its properties. This recommendation is based on
the contribution these reports have already made to improving profitability
at Starwood's owned and managed Sheraton, Westin, St. Regis, Luxury Collection
and Four Points by Sheraton hotels in North America.
Hotelligence Reports will provide Starwood with the hotel industry's
most detailed reservation and rate reports. By utilizing these powerful
data and benchmarking reports, Starwood will be better positioned to increase
market share and maximize revenue.
| Hotelligence Reports deliver historic electronic
booking data from the GDS, including information on business sources, rates,
and length-of-stay patterns for individual properties. Nearly 98
percent of the world's travel agents use the GDS to book more than 48 million
hotel reservations annually. PHASER Reports integrate information
from Central Reservation Systems (CRS) and Global Distribution Systems
(GDS), and provide property executives with diagnostic tools for adjusting
future pricing, promotions and rate restrictions.
"TravelCLICK's data reports on each of our Starwood properties with
comprehensive diagnostic tools that profile their specific local market,"
said Ed Netzhammer, vice president of Revenue Management, North America,
Starwood Hotels & Resorts Worldwide. "The reports will allow us to
gauge the effectiveness of our market penetration and positioning, and
then implement precisely targeted strategies to improve our bottom-line
results."
"We're excited that Starwood Hotels & Resorts Worldwide has chosen
Hotelligence Reports as their distribution management tools," said Gray.
"With more than 725 domestic and international hotels, Starwood is a leader
in the hospitality industry, and we look forward to serving their market
reporting needs."
"TravelCLICK's reporting products and |
TravelCLICK
Hotelligence FAQs
What is the largest benefit of
purchasing Hotelligence over a competitor's report?
The Hotelligence report represents a partnership between
TravelCLICK and three of the largest global distribution systems, Galileo,
Sabre, and Worldspan. The information is an accurate consolidation
of 100% of reservations made through these booking channels which represent
85% of all GDS activity for your hotel and competitive set.
What type of revenue impact will
the report have on my hotel?
The TravelCLICK Hotelligence report consists of three
summaries: Performance, Source Distribution, and Revenue Management. Each
of these summaries will provide detailed analysis and insight to the areas
in which a subscriber has opportunity.
-
Are you gaining market share in room nights and revenue?
-
How much revenue and which agencies are not giving you your
fair share?
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Are rates being maximized and positioned correctly to match
the market demand?
Can I expect a return on investment?
The cost of this information will be returned in many
ways. You can capture additional room nights from business that your competitive
set has established, or position room rates based on data in the report
to sell more rooms. You can also increase your revenue by getting a fair
share in specific rate ranges. |
|
services provide properties with timely, unequivocal benchmarks," said
Ray Cohen, president and co-CEO, TravelCLICK. "This information has
proven to be invaluable when formulating a hotel's strategic marketing
and promotional plans."
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading
hotel and
leisure companies in the world with more than 725 properties in 80
countries
and 120,000 employees at its owned and managed properties. With
internationally renowned brands, Starwood is a fully integrated owner,
operator and franchiser of hotels and resorts including: St. Regis,
The
Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands,
as
well as Starwood Vacation Ownership, Inc., one of the premier developers
and
operators of high quality vacation interval ownership resorts. For
more
information, please visit www.starwoodhotels.com
TravelCLICK (www.travelclick.net)
is the world's leading provider of digital media and data solutions to
the worldwide travel industry. The company's competitive benchmarking
reports provide hotels with price and booking performance information unavailable
through any other source. TravelCLICK's exclusive electronic marketing
networks allow hotels and other travel and entertainment related suppliers
to target promotional messages to specific travel agents and consumers
when they are booking travel itineraries. Established in 1996 and
headquartered in the Chicago area, the company has a rapidly growing workforce
of over 300 people spanning more than 140 countries, and maintains divisional
offices in New York City; San Francisco; Geneva, Switzerland; and Melbourne,
Australia. TravelCLICK's base of over 5,000 clients worldwide includes
national and international companies such as Accor; Air France, Avis, British
Airways, Fairmont Hotels & Resorts, Forte Hotels, Four Seasons Hotels
& Resorts, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Leading
Hotels of the World, Lufthansa, Marriott Hotels, Resorts and Suites, The
Peninsula Group, Radisson, The Ritz-Carlton Hotel Company, SAS, The Savoy
Group, Shangri-La Hotels, Sol Melia, Starwood Hotels & Resorts, USAirways,
Virgin Atlantic and Wyndham Hotels & Resorts.
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