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Great Plains Lodging V, LLC Opens First New 
Generation V Homewood Suites(R) by Hilton; 
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Layout Opens Up the Wall Separating the Living and 
Bedroom Creating a Studio-living Atmosphere

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MEMPHIS, Tenn. - Aug. 28, 2001-- Homewood Suites(R) by Hilton, the national brand of upscale all-suite, residential-style hotels targeting extended-stay travelers, today announced the opening of its first newly designed Generation V Homewood Suites by Hilton prototype hotel, in Sioux Falls, South Dakota. This latest generation hotel introduces new spacious suites, coupled with the brand's popular one-and-two bedroom suites.
    
Owned by Great Plains Lodging V, LLC, the hotel also is the brand's first in South Dakota, adding another destination to Homewood Suites by Hilton's growing roster of more than 100 hotels nationwide. The hotel will be managed by Northern Plains Management Co.
    
Featuring a total of 95 suites, the three-story hotel offers 49 Homewood Suites by Hilton traditional one-and-two-room suite configurations and 46 newly created studio suites. The new Generation V layout and design offers the same high-quality "home-like" in-room amenities for which the brand is well known yet opens up the wall once separating the living and bedroom areas creating a "studio-living" atmosphere.
    
"Throughout our 12-year history, we have enhanced the design of our upscale product to meet the changing needs and expectations of extended-stay guests, while containing construction costs," said Jim Holthouser, senior vice president, Homewood Suites by Hilton brand management. "The result is a more versatile hotel product allowing guests and developers more flexibility. The openness of our new studio design also will appeal to a broad range of customers seeking ample space for work or leisure surrounded by the comforts of home."
    
Holthouser noted that developer response has been very favorable since the introduction of the new Homewood Suites by Hilton prototype last year. The brand already has 28 new prototype properties currently under development with a target of growing the brand by 30 percent within the next two years. "Developers tell us they especially appreciate the flexibility offered in the prototype's design, which allows for adaptation of the hotel's layout in accordance with the site, and then the reduced real estate needed for
construction," he said. If needed, developers can adjust the ratio of two-room suites to studio suites to maintain development costs and to comply with local building codes and ordinances. The new prototype only requires approximately 2.9 acres of land as opposed to the 4 to 5 acres necessary for the brand's older prototypes.

Homewood Suites by Hilton also attributes its surge in development interest to its developer incentive program. "Our Millennium Package was introduced at the launch of the new prototype and includes reduced royalties during the important ramp-up period, paying the director of sales' first-year salary when hired six months before the hotel's opening, and a generous opening advertising and public relations support program," Holthouser added.

"The new prototype and Millennium Package are only two elements of the brand's re-engineering program to make the franchise more appealing for both developers and consumers," said Holthouser. Under Hilton, the brand has been re-energized by the addition of the Hilton name, the Hilton HHonors program, a worldwide sales force and centralized reservations system. Combined, these Hilton programs are translating into stronger performance and satisfaction levels for consumers and developers.
    
"As a new franchisee, we were delighted to team up with Homewood Suites by Hilton to introduce the first of the brand's new prototype hotels in the country," said Fred Thurman, owner, Great Plains Lodging V, LLC. "Homewood Suites by Hilton's services and product offering gives us an advantage over the aging competitive extended-stay products currently in South Dakota."

Centrally located in the heart of Sioux Falls at 3620 W. Avera Drive, the hotel is within a 10-mile radius of many local attractions and businesses, including Great Plains Zoo, Sioux Falls Regional Airport, University of Sioux Falls and Hearst Hospital of South Dakota. "The need for hotels that cater to guests staying five or more consecutive nights exceeds available supply in Sioux Falls. We were able to utilize the new design and layout to develop a new hotel that would meet our construction needs and at the same time, the special needs of these travelers," said Thurman.
    
Homewood Suites by Hilton hotels have a home-like atmosphere that appeals to business travelers, as well as families vacationing with children and weekend travelers seeking a getaway retreat. Guests enjoy a complimentary breakfast buffet in the property's hospitality center -- the "Lodge" -- an evening manager's reception Monday through Thursday with complimentary light meal and beverages, an executive business center, exercise facilities, indoor swimming pool with whirlpool, complimentary grocery shopping service, guest laundry and a 24-hour Suite Shop(R) convenience store. Homewood Suites by Hilton backs its quality and value with its 100% Satisfaction Guarantee, which states if guests are not satisfied with their stay, then that night's stay is free.
    
Each suite in a Homewood Suites by Hilton hotel offers in-suite workspaces with large desks and ergonomic chairs separate from the dining area; a fully-equipped kitchen area with full-size refrigerator with twin-burner stove and microwave; two telephone lines, voicemail and data ports; entertainment center that contains a television with premium cable channel, videocassette player and/or on-demand movies.
    
Homewood Suites by Hilton is a part of Hilton Hotels Corporation which is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 1,900 hotels, resorts and vacation ownership properties.

This news release contains "forward-looking statements" within the meaning of federal securities law, including statements concerning business strategies and their intended results, and similar statements concerning anticipated future events and expectations that are not historical facts. 

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Contact:

Hilton Brand Communications
Laschandra M. Diggs
901/374-5534
www.homewood-suites.com

 
Also See Homewood Suites Engages Sociology Expert, Dr. Christena E. Nippert-Eng to Explore the Work Styles of Today�s Business Traveler / Oct 2000 
Hilton Re-launches Homewood Suites with New Prototype / Jan 2000 

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