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   Lodging Executives Sentiment Continues to Slip and Slide, but the Future Still Registers Positive
Durham, N.H., Apr. 30, 2001 –. The composite Lodging Executive’s Sentiment Index (LEsI) calculated for the month of April continues to decline…to its lowest reading since inception eleven months ago, the index is pegged at 50.0, on the flatline indicating no growth and no decline in the general business conditions. The latest impressions of lodging executives about the level of business activity for the lodging industry continues a downward trend for the fourth consecutive month with the LEsI calculation for March lower by 7.5 index points. A LEsI reading of 50+ marks the lodging industry as generally expanding; and below 50, the industry is generally declining while the distance from 50 is indicative of the strength of the expansion or decline. Contributors and subscribers will enjoy a full report of the survey results.
 
Only 10.1% of the respondents indicated that current business conditions were good, but 42.9% felt that in 12 months business conditions would be better. The LEsI, a nationwide poll of lodging industry executives in operations, finance and development, human resources, and marketing who represent all segments of the lodging industry, tracks on a month-to-month basis a 12-month outlook for the lodging industry. LodgingForecast.com holds its executives’ responses in strictest confidence, and only the final summary analysis is reported.
 
April 2001 Lodging Executives Sentiment 
at a Glance
Indicator 
Index 
Direction of Business Activity
Speed of Change in Business Activity
LESI 51.4 Expanding  Slower
Present Situation Index 36.1 Declining Faster
Expectations  66.7 Expanding  Slower

About the Index

Created by researchers at LodgingForecast.com, the LESI tracks on a month-to-month basis a 12-month outlook for the lodging industry. The LESI is a nationwide poll of lodging industry executives in operations, finance and development, and marketing who represent all segments of the lodging industry. LodgingForecast.com holds its executives’ responses in strictest confidence; only the final summary analysis is reported, and the summary analysis encompasses upwards of 1.2 million hotel rooms.

Following the Purchasing Managers Index method of tracking leading indicators, the LESI satisfies the need for real-time information for executive decision making in the lodging industry. The LESI is a leading indicator based on opinions of lodging executives. Under development since June 1999, the LESI is a diffusion index--a convenient summary measure showing the prevailing direction of change and the magnitude of change for the Lodging Industry. 

LodgingForecast.com is a division of the consulting firm evanjoeray, LLC which publishes several lodging related indicators each month. 

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Contact:
Raymond J.Goodman, Jr. 
Info@LodgingForecast.com
(603) 868-7888 
http://orbit.unh.edu/dhm
http://www.lodgingForecast.com

Also See Lodging Executives Sentiment Current Situation in Steep Decline…Future Looks More Positive / March 2001
Lodging Executives Sentiment Flying High Above Other Indicators “Do we know something they don’t.” / Feb 2001
Lodging Executives Sentiment slides downward, Mimics the Dow / Dec 2000 
Lodging Executives Sentiment Holds Steady Amid Stock Market Correction and the High Cost of Energy / Oct 2000
Hospitality Industry Boom has Executives Bullish About Present Conditions and Optimistic About the Future; Lodging Executives Sentiment Index / Sept 2000 
The Lodging Executives Sentiment Index (LESI) Rose to 76.4 in July, Up from June’s Reading of 70.3 / Aug 2000 


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