| BEVERLY HILLS, Calif. - May 14, 2001-- Every guest staying in a Hilton
Sleep-Tight Room(TM) during the month of May is invited to take the pillow
home with them.
In recognition of Better Sleep Month, Hilton Hotels' "Pillow Take" promotion
is offering guests the chance to bring home a bit of what some say is the
best night's sleep available.
| To raise awareness about sleep-related problems
and help guests get a good night's sleep -- wherever they sleep -- Hilton
also will hand out wallet-sized "sleep sheets" outlining good sleep habits
to all Hilton "TLC" guests.
Developed with the help of the National Sleep Foundation in Washington
D.C., the Hilton Sleep-Tight Room(TM) gives frequent business travelers
an edge against one of their biggest foes: sleep deprivation resulting
from jet lag. These specialty rooms have proven extremely popular over
the past few years, and are the most requested rooms by knowing business
travelers.
"Travelers from around the world have told Hilton they get a better
night's sleep in our specially-designed rooms than they get at home," said
Robert E. Dirks, senior vice president -- marketing & brand management,
Hilton Hotels Corporation. "So we decided to thank our loyal Hilton Sleep-Tight
Room(TM) |
|
Fossfill® the Inside Story
Fossfill® is a revolutionary man-made natural synthetic
invented in Denmark by Lars Foss. Technically, it is identified as an "extended
polymer." Its physical structure is such that air can flow freely through
it. This keeps the filler fluffy and prevents the flattening that
reduces a pillow's useful life.
It's also worth noting that Fossfill® is environmentally
friendly, and because its properties will keep each pillow in use several
times longer than polyester and other compositions, disposal needs are
greatly reduced.
Fossfill® is 100% polyolefin film which is exploded
in a conversion process to simulate the light, fluffy quality of down.
It is a very thin, irregularly shredded, fluffy fiberfill. It is washable,
refluffable, non-allergenic and fire-resistant with Air-Activated
Loft tm.
The pillow ticking is a white, 100% cotton fabric. Because
of the nature of the fill, this pillow can be machine washed and dried. |
|
guests by letting them take a little of that great sleep experience back
to their own homes."
Guests who take advantage of the special offer will receive a Creative
Bedding Technologies Fossfill(TM) Pillow, the same pillow found in every
Sleep-Tight Room(TM) across the country. These pillows offer the comfort
and feel of down without the allergenic properties. And guests won't have
to squeeze it into their suitcase. They simply fill out an address form
and leave it at the front desk.
A brand new pillow will be mailed right to their home.
Besides Fossfill(TM) Pillows, each Sleep-Tight Room (TM) also includes:
-
SERTA(R)Pillow Top Mattress: Specially designed mattress with extra pillow-top
support
-
Cequal Products -- The Bed Lounge(R): Hand-crafted soft foam "chair" designed
with arms, back and comfortable headrest to support the upper body and
give maximum comfort
-
Panasonic-RX-DS18 CD/Radio Stereo System: CD/radio with digital tuner,
3-D sound and extra bass
-
Roc-Lon(R) TLC(TM) Drapes: Special blackout drapes with patented magnetic
closure system to shut out light and noise
-
Sony Dream Machine(TM): Crisp radio sound with a built-in CD player
-
Sharper Image Heart & Sound Soothers(TM): Creates environmental sounds
or white noise
-
Bio-Brite(R) Sunrise Clock: Gently wakes sleepers with a soft "simulated
sunrise"
-
Apollo Systems(R) Light Box: Helps realign the body's circadian rhythms
-
Natural Sounds Relaxation CDs: A collection of environmental music and
other relaxation audio
-
Dual Wake-Up Call, a backup system that allows guests to sleep comfortably
knowing they won't oversleep by missing a wake-up call
-
Modified Minibar, which includes the usual snacks, beverages and alcoholic
drinks, as well as several sleep-friendly alternatives such as caffeine-free
beverages, crackers, juices, milk, cheeses and water.
The Sleep-Tight Room(TM) is part of a network of fifty specialty rooms
across the country that Hilton calls Travel Lifestyle Centers(TM), or TLCs.
In addition to Hilton Sleep-Tight Rooms(TM), select properties also offer
Hilton Health-Fit Rooms(TM) and Hilton Stress-Less Rooms(TM). Hilton Sleep-Tight
Rooms(TM) are available upon request in nine locations: Capital Hilton,
Washington, D.C.; Hilton Beverly Hills; Hilton Chicago O'Hare Airport;
Hilton Hawaiian Village, Honolulu; Hilton New Orleans Riverside, Hilton
New York, The Waldorf=Astoria, New York; and Hilton Garden Inn/LAX, El
Segundo, Calif.
Hilton Hotels Corporation is recognized internationally as a preeminent
hospitality company. The company develops, owns, manages or franchises
more than 2,000 hotels, resorts and vacation ownership properties. |
