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 Starwood Preferred Guest Takes the Top Award 
for American and International Frequent Guest 
Programs in the 13th Annual Freddie Awards

 
COLORADO SPRINGS, Colo., April 26, 2001 - Continental OnePass and SAS EuroBonus take the top awards in the 13th Annual Freddie Awards for American and International frequent flyer programs.  Starwood Preferred Guest takes the top awards for American and International frequent guest programs.  Diners Club Club Rewards was named top credit card for the American awards for the fourth consecutive year, while Qantas Telstra Visa Card captured top International honors for the first time.  The awards were announced today by InsideFlyer Editor and Publisher Randy Petersen during a ceremony at the Hilton New York.

This year, InsideFlyer magazine has partnered with MCI WorldCom, Biztravel.com, Netcentives, USATODAY.com and MilePoint.com to bring travelers the 13th Annual Freddie Awards.  The event was also webcast live via the Internet using some of the latest digital technology.  A recap of the event may be viewed online at http://www.freddieawards.com.

A total of 164,891 ballots were cast this year by frequent travelers from around the world.  The awards represent excellence in frequent travel programs and rate the best frequent flyer and frequent guest programs in eight different categories: Program of the Year, Best Award, Best Bonus Promotion, Best Web Site, Best Elite-Level Program, Best Newsletter, Best Award Redemption and Best Customer Service.  The Best Affinity Credit Card was also chosen.
Ninety-one percent of the Freddie ballots were cast via the Internet this year, compared to 10 percent cast online in 1995.  Nine percent were received via fax and mail, proving traditional methods of communication are becoming less important to frequent flyers.  To ensure accuracy, votes were subject to three audits using a variety of technologies.

Freddie Awards focus on quality, not quantity.  Winners are determined based on the overall merits of each program as reflected in �Value Voting,� rather than how many votes a program receives.  Value Voting asks the voter to assign a number between one and 10 to the program he or she votes for.  The popular vote is still important, however.  To be eligible to win a Freddie Award, a program must receive at least 1 percent of the popular vote to qualify.

This year�s winners are:

Program of the Year

  • Airline: Continental OnePass
  • International Airline: SAS EuroBonus
  • Hotel: Starwood Preferred Guest
  • International Hotel: Starwood Preferred Guest
Best Award
  • Airline: Continental OnePass (Reduced awards from the US to Latin America)
  • International Airline: SAS EuroBonus (Intercontinental Bonus - �2 for 1� Award)
  • Hotel: Marriott Rewards (Seven nights and two free tickets worldwide for 200,000 points)
  • International Hotel: Marriott Rewards (Seven nights and two free tickets worldwide for 200,000 points)
Best Bonus Promotion
  • Airline: Southwest Rapid Rewards (Double credit for booking online)
  • International Airline: SAS EuroBonus (Intercontinental Bonus - �+40,000� Award)
  • Hotel: Marriott Rewards (Visa Daily Double)
  • International Hotel: Hyatt Gold Passport (Nights After Nights)
Best Web Site
  • Airline: Continental OnePass
  • International Airline: SAS EuroBonus
  • Hotel: Marriott Rewards
  • International Hotel: Starwood Preferred Guest
Best Elite-Level Program
  • Airline: Continental OnePass
  • International Airline: SAS EuroBonus
  • Hotel: Starwood Preferred Guest
  • International Hotel: Starwood Preferred Guest
Best Newsletter
  • Airline: AeroMexico Club Premier (Mundo Premier)
  • International Airline: SAS EuroBonus (EuroBonus)
  • Hotel: Marriott Rewards (Marriott Rewards)
  • International Hotel: Marriott Rewards (Marriott Rewards)
Best Award Redemption
  • Airline: Southwest Rapid Rewards
  • International Airline: Thai Royal Orchid Plus
  • Hotel: Starwood Preferred Guest
  • International Hotel: Starwood Preferred Guest
Best Customer Service
  • Airline: Midwest Express Frequent Flyer
  • International Airline: Thai Royal Orchid Plus
  • Hotel: Starwood Preferred Guest
  • International Hotel: Starwood Preferred Guest
Best Affinity Credit Card
  • Domestic: Diners Club Club Rewards
  • International: Qantas Telstra Visa Card

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Contact:
Karen Hazinski
InsideFlyer
719-597-8899
http://www.freddieawards.com

Also See Seven Hotels Receive AH&LA Achievement Awards / April 2001 


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