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Gettys' Fast Track Solutions Expeditiously Transformed 
the Historic Lexington Hotel into the High-styled 
Radisson Hotel New York-East Side Hotel

 
Chicago, IL (May 30, 2001) The Radisson Hotel New York-East Side is one of 12 recipients of the Radisson Renovation Award made possible by the design efforts of Chicago-based Gettys. The Gettys Group is one of the nation¹s leading design firms with more than a decade of experience providing exceptional hospitality design solutions to a variety of clients in the hospitality industry. The Renovation Award is presented by Radisson to hotels that have made a strong commitment to renovation and product enhancement, and who have dedicated the resources required to ensure the highest quality standard and comfort for Radisson guests. Gettys was able to exceed the award's criteria by utilizing its exclusive proprietary design and procurement process called Fast Track Solutions (FTS) to expeditiously transform the historic Lexington Hotel into a high-styled, high-profit hotel now known as the Radisson Hotel New York-East Side Hotel.
 
FTS is a bundled design and purchasing process developed and offered exclusively by Gettys. The FTS approach allows Gettys to maximize efficiency and manage risk.  FF&A budgets are determined at the project¹s outset, a distinct advantage over the conventional design and purchasing process. Throughout the process Gettys serves as more than a designer or purchasing agent. They manufacture co-branded FF&A with the industry'sbest and most reliable suppliers. The process saves their clients significant time and money.

In early 1999, Hotel Lexington was acquired by Chicago-based investment and asset management firm Oxford 


Radisson Hotel New York-East Side
formerly The Lexington

 
Renovation of 700 guestrooms and guest baths with over 100 different rooms layouts, all guest room corridors, lobby, lounge and meeting  facilities.  Budget: Approximately $14 million. Schedule: 12 months. 
      
Capital Partners, Inc. and Dallas-based Highgate Holdings. The two groups acted quickly to bring the historic property to the caliber of other neighboring Manhattan hotel landmarks such as The Waldorf Astoria and The NY Marriott East Side. They knew that a successful renovation of the building would take vision, precise planning and expert execution. With that in mind, they turned to Gettys, a design firm that maintains a sound reputation for promptly developing high-quality design while being mindful of cost efficiency.

"This was an opportunity to create immense untapped value for our clients,"
says Ron Swidler, Gettys Vice President. "In order to net the most return,
this deal needed to move rapidly. We mobilized a team of designers, vendor
partners, and a host of other experts, and were able to design and implement
a custom model room in New York, in less than six weeks."

Gettys created a hotel environment that makes a strong impression on the stretch of Lexington Avenue that is also home to the W Hotel and the Benjamin. The previously dated guestrooms and public areas were successfully transformed into a welcoming and stylish hotel.

"We challenged Gettys on this project to design something unique,
distinctive, and within our budget," said Vann Avedisian, Managing Director,
Oxford Capital Partners Inc. "They met the challenge and exceeded our
expectations. We have since retained Gettys for yet another large-scale and
challenging project, and I know that Highgate has done the same."
 

Gettys gave the property a more sophisticated and international flavor with
the use of a neutral color scheme, clean lines, simple patterns, and the
reduction of the visual weight of heavy window treatments. The design firm effectively created a sense of spaciousness. The lobby now offers a chic, warm environment with 12-foot high floor lamps and whimsical furnishings that create a presence of New York "now."
 

Radisson Hotel New York-East Side
Lobby

"I worked with a lot of different designers, and Gettys was by far the
best," says Steve Barick, vice president of development for Radisson Hotels
& Resorts. "They started by listening to the owner¹s objectives then
achieving them with flair. That¹s why everyone involved considers the
Radisson project a great success."

Gettys is dedicated to creating value, reducing risk, solving problems and promoting the business successes of hospitality industry clients. With thirteen years of providing exceptional hospitality design solutions, and the assemblage of numerous honors, Gettys has designed more than 200 hotels and has specified and/or purchased over $500-million in furniture, fixtures, equipment and art. Ranked among the top 10 hospitality purchasing companies in the United States, and nominated by Hospitality Design Magazine as one of the top 20 innovators in the hospitality industry, Gettys provides fully integrated architecture, interior design, purchasing, construction consulting and management consulting services with a sensitivity to the individual objectives of each client.
 

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Contact:
Macey L. Morales 
Media Relations Specialist
Treacy Marketing Group
1050 N. State Street Suite 301
Chicago, IL 60610
312-482-8900 ext. 110
[email protected]

Also See Oxford Capital Partners, Inc. Acquires Xerox Document University, a 951 room Conference Center in Leesburg, VA / July 2000 


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