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Marcus Hotels and Resorts Plans to Double Third-party 
Hotel Management Contract Business

MILWAUKEE, Wis., June 7, 2001�Marcus Hotels and Resorts, a division of The Marcus Corporation (NYSE: MCS), today announced that it plans to double the size of its third-party hotel management contract business over the next three to five years.  The company recently increased its total managed portfolio to more than 3,000 rooms with the signing of two new contracts for the 225-suite Timber Ridge Lodge & Waterpark located at the Grand Geneva Resort and Spa, an hour north of Chicago at Lake Geneva, Wis., and the 171-room Hilton Garden Inn Houston NW/Chateau in Texas.

�We believe the timing is right to expand our third-party management business as the industry enters a tougher operating environment,� said William Otto, chief operating officer of Marcus Hotels and Resorts.  �In the coming months, we expect to see a growing number of hotels changing ownership, which is the most frequent point in time when new managers are brought in.  A significant number of properties that were acquired in the mid-�90s have loans coming due and are in need of refurbishment, a situation that typically leads to greater ownership turnover.  Additionally, hotel investors gravitate toward more experienced operators like Marcus.�

Otto said that he also expects to see a continuation of the trend toward consolidation among hotel management companies.  �Size provides a number of advantages, including economies of scale and enhanced marketing clout, and has become an increasingly critical factor in maximizing owner profits,� said Otto.  �We will consider opportunities to expand our management company business by acquiring other mid- and smaller-sized operating companies.�

Otto explained that the Marcus Hotels and Resorts� expansion strategy is not to be the biggest, but the best operator.  �Companies reach a certain size and find it increasingly difficult to provide the kind of senior-level personal attention that they did as a smaller operation,� said Otto.  �Our goal of managing approximately 6,000 rooms would place us among the top 20 companies in terms of size while still allowing us to provide our hallmark hands-on service, a reputation we have developed over the past decades.  Based on our long-term relationships with hotel owners, developers and institutional investors, we believe we are well positioned for growth.�

Otto said that the company will focus on three-and-a-half to four-star, full-service resort and/or hotel properties in major and secondary urban/suburban markets, targeting properties with at least 200 rooms and meeting space appropriate to the market.

�With our parent company backing, we have the support of a strong balance sheet to co-invest with owners to obtain long-term contracts,� Otto commented.  �Marcus has a strong, proven track record of both ownership and management, and we believe that we are uniquely positioned to expand in a controlled fashion in today�s economic environment.�

A division of the Marcus Corporation, Marcus Hotels and Resorts is one of the nation�s 35 largest independent hotel operators.  The company currently has contracts to manage more than 3,000 rooms nationwide, under such brands as Hilton, Crowne Plaza, Holiday Inn, Hilton Garden Inn, Preferred Hotels & Resorts and Historic Hotels of America.  Marcus Hotels and Resorts concentrates its operations on upscale and upper mid-market properties throughout the United States.  Its sister division, Baymont Inns & Suites manages more than 10,000 rooms in the mid-market without food and beverage segment.

Headquartered in Milwaukee, Wis., The Marcus Corporation is comprised of three divisions: limited-service lodging, movie theatres and hotels/resorts. In addition to Marcus Hotels and Resorts, the company currently operates or franchises 183 Baymont Inns & Suites in 30 states, and seven Woodfield Suites in five states; 482 movie screens in Wisconsin, Ohio, Illinois and Minnesota, and one family entertainment center in Wisconsin; four hotels and a resort in Wisconsin.

Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. 

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Contact:
The Marcus Corporation
www.marcuscorp.com

Also See Forum Development Appoints Marcus Hotels to Manage the New Hilton Garden Inn in Houston NW/Chateau / April 2001 


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