Hola from this corner, Julie

There are a number of cost-effective actions you can implement...yet there is a need for better understanding the property you work for, your location and your competitive set.

From an academic stand-point, you need to start by doing a benchmark of your competitive set and a pricing analysis of your competition and your property (which obviously should reflect the reality of the benchmark).

Once you have completed above, then my suggestion is to work on two different promotional tactics (upsell for high season and distress for low season). Take advantage of e-commerce tools (instant marketing in Global Distribution Systems such as Sabre or Amadeus), take advantage of e-sales and e-marketing through online potential partners and hotel gateways, while a good positionning of your product and brand will bring integrity to your property and so a positive perception on the customers.

Anyway, difficult to say more not being familiar with your specific challenges.

Hope it helps
Cheers
Pedro.-
Received on Tue Apr 4 18:21:41 2006