Instead of maintaining an organization where consultants teach and influence their colleagues, the IAHA encourages Associate Memberships from dedicated hospitality industry professionals in the fields of banking, development, corporate operations, asset management and various related hospitality businesses.  The interaction between consultants and other active hospitality industry players creates an organization more attune to the actual workings of the hospitality industry. 

The IAHA maintains multiple missions:

• To provide the public with a professional designation that instills confidence that the member is a credible, professional, and ethical advisor on matters related to the hospitality industry;

• To maintain an organization where the members grow professionally through interaction with other similar executives at IAHA conferences and through work on committees and special projects;

• To promote the advancement of the hospitality industry through IAHA sponsored research, published articles in leading trade journals and presentations at industry conferences.